Marketing Manager

Company Overview:

Aviation Metals provides high-quality metal and metal treatment solutions tailored to the aerospace industry's exacting standards. We are committed to innovation, precision, and reliability, serving as a trusted partner to aviation manufacturers and suppliers worldwide.

Job Description:

As a Marketing Manager at Aviation Metals, you will be responsible for developing and executing strategic marketing initiatives to enhance brand visibility, drive engagement, and generate leads within the aerospace industry. You will work closely with cross-functional teams to align marketing efforts with business objectives, ensuring consistency and effectiveness across all channels.

Key Responsibilities:

● Content Creation & Social Media Management: Create and curate compelling and informative content across various platforms that resonates with our target audience. Showcasing our expertise in metal and metal treatment solutions for aerospace applications and increasing our brand presence and fostering community engagement.

● Campaign Creation: Plan and execute targeted campaigns on the Aviation Metals website and LinkedIn, reaching key decision-makers in the aerospace industry, driving awareness, building community engagement, and generating qualified leads.

● Critical Thinking and Problem Solving: Analyze market trends, competitor strategies, and customer feedback to identify opportunities and address challenges effectively.

● Storytelling Skills: Craft compelling narratives that highlight the unique value proposition of Aviation Metals, resonating with both existing and prospective customers.

● Writing Skills: Produce high-quality written materials, including blog posts, press releases, and marketing collateral, to effectively communicate our message and drive engagement.

● Communication Skills: Collaborate effectively with internal teams and external stakeholders, ensuring clear and consistent communication to support marketing initiatives.

● Presentation Creation: Develop visually appealing and informative presentations to showcase our products, services, and capabilities to prospective clients and industry partners.

● Understanding of Products and Brand: Deepen your knowledge of Aviation Metals' product offerings, brand identity, and market positioning to effectively communicate our value proposition and differentiation.

● Reporting and Analysis: Create and interpret various reports, including campaign performance metrics, website analytics, and customer feedback, to evaluate marketing effectiveness and inform future strategies.

● Market Research: Conduct market research and competitive analysis to identify emerging trends, customer needs, and growth opportunities, informing strategic decision-making and marketing initiatives.

● Google My Business: Leverage Google My Business to enhance our online presence, optimize local search visibility, and drive traffic to our website and physical locations.

● Inbound and Outbound Marketing: Apply basic knowledge of inbound and outbound marketing techniques to attract, engage, and convert leads throughout the buyer's journey.

● Pay-Per-Click Advertising: Manage pay-per-click advertising campaigns effectively, optimizing performance to maximize ROI and achieve marketing objectives.

Qualifications:

● Bachelor's degree in Marketing, Communications, Business, or a related field.

● Teamwork & collaborative work ethics, partnering with HR, Sales, and other teams to align marketing & communication efforts with overall business goals.

● Attention to detail proficiency ensuring accuracy and consistency in all aspects

● Proficiency in content creation, social media management, and campaign execution.

● Strong analytical skills and ability to interpret data to drive informed decisions.

● Excellent communication, presentation, and interpersonal skills.

● Demonstrated ability to manage multiple projects simultaneously and deliver results on time.

● Familiarity with marketing tools and platforms, including Google Analytics, LinkedIn Campaign Manager, and Microsoft Office Suite.

● Creative thinker with a passion for storytelling and a keen eye for detail.

Join our dynamic team at Aviation Metals and play a key role in shaping our marketing strategy to drive growth and success in the aerospace industry.

Apply now and take your career to new heights!