Director, Product Marketing

As the Director of Product Marketing reporting to the SVP of Marketing, you will lead the product marketing and lifecycle marketing functions, focusing on product and market strategy, launches, strategic positioning, and customer engagement throughout the product lifecycle for SEON’s leading fraud solution in a fast-growing market.

We are looking for a player-coach who can foster skill development and progression within the team and have experience as a cross-functional leader who will build collaborative relationships with product, marketing, sales and CS functions to support our go-to-market (GTM) strategy and establish SEON as a leader in our industry.

• Team Leadership & Development: Recruit, manage, and develop the product marketing and lifecycle team. Assess and bridge skill gaps, enabling the team to operate independently and successfully in key pillars of product marketing and lifecycle marketing.
• Strategic Marketing Leadership: Identify and deliver priority projects across product marketing and lifecycle marketing, ensuring they are completed with high quality and on schedule, leaning on available wider team resources effectively. Oversee the product marketing budget planning and management, ensuring efficient allocation and spending.
• Product Launches: Drive assessment and readiness for Tier 1 product launches, leading cross-functional teams and developing a repeatable and impactful launch process across all phases of planning, execution and post-launch follow-up.
• Lifecycle Marketing: Lead the lifecycle team and work with the account management function in developing strategies for customer engagement and retention throughout the product lifecycle: onboarding, adoption, retention, and upsell/cross-sell strategies.
• Operational Excellence: Develop processes and playbooks to enable the product marketing and lifecycle marketing teams and efforts to scale.
• Product Strategy: Partner closely with the product team to research and assess product direction and development of new features aligned to TAM and revenue opportunities.
• Customer Insights: Identifying and harnessing the power of our customer successes and their stories by developing a repeatable process of gathering and managing insights, conducting customer interviews related to use cases, personas, and maturity models to inform product and GTM strategy.
• Market & Competitive Intelligence: Develop and maintain a comprehensive library of competitor analysis across key verticals and regions. Using these to drive sales enablement, and assist with competitive Web and related content
• Marketing Enablement: Elevate product and industry knowledge within the wider marketing team. Assist in reviewing campaign briefs and marketing campaigns. Assist the digital team’s website efforts in creating and delivering high-quality web pages that resonate with ICPs.
• New Markets Research: Research and identify new or emerging market opportunities for priority or new verticals.
• Thought Leadership: Lead a cross-functional team to define and execute thought leadership content and points of view, including annual surveys and key content projects. Lead on speaking panel topics webinar content, occasionally participating in speaking engagements and hosting webinars, round tables or customer events.
• Win-Loss Analysis: Establish a repeatable system for win-loss analysis and develop insights to share with GTM, product, and wider teams.
• Analyst Relations: Collaborate with marketing communications in creating and executing a successful AR strategy to foster strong analyst relationships through a regular cadence of inquiries and briefings for a focused set of analysts.

• Management experience with multiple direct reports of senior product marketing managers and lifecycle marketers.
• Deliver on and support marketing and revenue-aligned OKRs.
• Proficient in HubSpot.
• Based in the Austin office 3 days a week.
• Occasional travel to other offices in Budapest and London.

• 7+ years of proven experience in product marketing within a B2B SaaS environment in a leadership role.
• Strong analytical and strategic thinking skills, with a track record of managing product marketing teams and projects while prioritizing.
• Excellent communication and interpersonal skills, capable of working effectively with cross-functional teams.
• Experience in market analysis, GTM strategy development, and competitive intelligence.
• Demonstrable capability in managing budgets and marketing resources efficiently.
• Competitive salary package.
• Hybrid work model.
• 100% Employer paid benefits for employee + dependents.
• An opportunity to immediately impact a smart, growing, multi-cultural team.
• Generous Annual leave.
• Excellent Benefits including matching 401k.
• Paid Maternity and Enhanced paternal leave.
• Access to continuous development tools & a strong coaching culture.

Sounds good? Great, we can’t wait to hear from you! Want to learn more about what it’s like to work at SEON first?