Digital Marketing Account Manager

FatCat Strategies is looking for a full-time team member who is passionate about lead generation and about building relationships with our home improvement & remodeling clients. Your role is to take marketing ideas and strategies from concept to completion. You will be on the frontlines of communication for our clients, managing their ongoing performance and championing efforts to surpass their goals.

This role is focused on the management, retainment, and growth of client engagements by strategizing and managing the continuous improvement of our digital marketing tactics. This includes organic search, paid search, email marketing, social media, brand awareness and website management; along with website optimization and management with the help of a production staff. The Account Manager helps their clients with a 360-view of their business goals and can introduce complementary digital services from our partners if needed.

The Account Manager is directly responsible for day-to-day communication with clients, long-term account strategy and results, and coordinating with our in-house production staff.

The perfect candidate:

• brings an understanding of digital marketing
• has great communication skills
• is organized and detail-oriented
• stays on top of new and evolving opportunities that can help drive client success.

All candidates must have experience in a digital marketing role and foundational knowledge of digital marketing principles (including search engine optimization, pay-per-click advertising and paid social media advertising).

Candidates with minimal agency experience (including internships and bootcamps) are encouraged to apply as Junior Account Managers, who will learn the ropes under the supervision of a Senior Account Manager, and build a career path at FatCat.

Candidates who wish to be considered for Senior Account Manager positions (which include training and supervising Junior Account Managers, in addition to managing client accounts) must have 2+ years of experience in digital marketing and/or client-facing roles.

In this job, you will:

• Be the primary point of contact for your accounts.
• Manage client requests and answer questions.
• Manage online lead generation campaigns from concept to execution. This means you will be responsible for developing new ideas for campaign messages, timing, and tactics for your clients.
• Create and manage overall editorial & content calendars for your clients. This includes big picture planning and scheduling of blog posts, social media posts, emails, and PPC campaigns.
• Manage the completion of tasks by interfacing with our design, social media, SEO, and PPC staff.
• Track results and KPIs from SEO, PPC, email, and social media efforts.
• Schedule and lead client-facing meetings.
• Manage deadlines and budgets.
• Review client goals and drive the development of marketing strategy to maximize performance.
• Effectively communicate marketing results and opportunities on a regular basis to your clients.
• Manage expectations and maintain open lines of communication with clients to improve satisfaction and retention.

NOTE: depending on your experience and skillset, you may be considered for a Junior Account Manager position instead of Account Manager. We are excited to discuss the opportunities for career growth from this position.

About FatCat Strategies:

FatCat Strategies is a Raleigh-based full-service marketing agency specializing in home improvement companies. For over 15 years, we've helped our clients achieve their marketing goals and control costs at the same time. We typically work with clients for years, not months, meaning you'll be able to see the direct impact your work has on client success. The culture is casual and supportive. We are all invested in helping our clients reach their marketing goals and helping each other succeed. This is a full-time position with some on-site time required, so you must live near Raleigh, NC with reliable transportation.

Requirements

Ideal candidates will have:

• Foundational knowledge of online digital marketing platforms, including but not limited to: Google Ads, Bing Ads, Facebook Business Manager, Google Analytics, etc.
• Experience with SEO tactics and tools. This includes developing content strategies, overseeing on-page optimization tasks, and utilizing tools such as SEMRush, SpyFu, etc.
• Proficiency in basic business tools, including but not limited to: Google Suite, ClickUp (or similar project/task management system), CRMs, etc.
• Strong organizational and communication skills, both written and verbal.
• Great analytical and problem-solving skills.
• The ability to independently prioritize tasks and your workday.
• The ability to test messages and tactics in paid digital campaigns, and pivot quickly when necessary to boost performance.

Work Location: Hybrid in Raleigh, NC (must be able to work on-site multiple days per week)

*This role will be strictly in-person only for the beginning of your employment until we're both comfortable with being virtual part-time.

Schedule: Monday-Friday, hours flexible between 8:00am-6:00pm

Benefits

• Group health insurance plan
• Simple IRA + matching contributions
• PTO
• A flexible schedule that includes some work-from-home options
• Continuing education stipend
• Performance-based bonus and client revenue-sharing opportunities

Salary Range: $55k - $100k

Salary Notes: Salary for this position is comprised of a base salary plus a revenue share of accounts managed. Base salary will be determined based on candidates' experience and skills.