Social Media Manager

Do you live and breathe the outdoors? Are you a social media wiz with a passion for storytelling and building communities? If so, then we want you on our team!

Fjällräven, a leading outdoor brand dedicated to sustainability, functionality, and timeless design, is seeking a dynamic Social Media Manager to join our North American headquarters in Louisville, Colorado. In this role, you'll be the voice of Fjällräven on social, crafting content that ignites wanderlust and fosters a connection with our fellow nature enthusiasts.

WHAT YOU WILL DO

Here's a glimpse of the trail for our Social Media Manager:

• Develop and execute a social media strategy that inspires user to walk with nature through our brand
• Create captivating content calendars that resonate with local and global audiences.
• Spark meaningful conversations with followers and build a thriving Fjällräven community through day-to-day social channel engagement.
• Collaborate with internal and external teams to ensure seamless storytelling across all platforms.
• With tools like Dash Hudson, Google Analytics, and native channels, analyze data and translate insights into actions that optimize our social media presence.
• Identify and cultivate relationships with influencers who share our passion for the outdoors.
• Guide our Fjällräven brand ambassadors to create captivating content that aligns with our brand mission.
• Partner with cross-functional teams to amplify social impact initiatives and brand moments.
• Support other marketing initiatives that have social impact, such as PR or community events, store openings, and other major brand moments.

WHO YOU ARE

The ideal Social Media Manager for Fjällräven will have:

• A Bachelor's degree in Marketing, Communications, or a related field
• At least three years of experience in social media management, ideally within the outdoor or lifestyle industry.
• Proven track record of managing large social media accounts and driving engagement.
• Proficiency in social media tools like Dash Hudson and Flowbox.
• A keen eye for detail and a talent for crafting compelling narratives.
• Strategic thinking with the ability to analyze data and make informed decisions.
• Excellent communication and presentation skills.
• Passion for the outdoors and a commitment to sustainability.

Preferred, but not required:

• Experience with paid social advertising
• Experience in creative content development and production

WHAT WE OFFER

We offer a comprehensive benefits package to fuel your adventures, including:

• A stimulating work environment with passionate, enthusiastic co-workers
• Opportunities for personal and professional growth that will elevate your career
• A company that treasures sustainability and acts to create future stewards of nature
• Medical, Dental, Vision, Critical Illness, Accident
• 401k with generous company match
• Financial wellness program, including access to financial coaching and loans
• Generous schedule of company-paid holidays
• Product discounts on all Fenix Outdoor brands
• Industry discounts and more...

The anticipated salary for this role is $70,000-80,000 annually.

ABOUT US

At Fenix Outdoor, we create life-altering experiences in nature by providing a full range of products and specialty outdoor retail stores across several countries. Our company enables people to enjoy life outside.

Our house brands include Fjällräven, Hanwag, and Royal Robbins. Our European retail stores give outdoor enthusiasts the right tools and apparel for every stage in their journey. Additionally, our common service operation supports our companies, teams, and business globally. We span 20 countries and treasure the international, multi-cultured, and supremely unique heritages that comprise our organization's DNA.

We're a team of nature lovers, some more experienced than others, and enjoy being outside. Whether in a city park or climbing the peak of a mountain, sustaining the world we live in is a top priority in what we do. After all, our business is nature.

We are buyers, e-Comm specialists, strategists, marketers, communicators, sales staff, customer service reps, and business developers. In nature, we're all the same.

SOUND LIKE A GREAT ADVENTURE!? We were hoping you'd say so. Apply through our brief online application before May 13, 2024! Applications are processed continuously, and the position can be filled before closing. We look forward to learning more about you!

Fenix Outdoor and Fjällräven celebrate diversity and are committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities regardless of race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We aim to facilitate a safe, fair, and kind work environment where all feel welcome and can thrive.

Department Marketing Locations Louisville, Colorado, United States