Marketing Manager - Atlanta

Company Overview

Asset Living is a third-party management firm with a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Since the beginning, our undeniable passion has driven our organic growth from a small property management firm to one of the most trusted allies in real estate. Asset Living's growing portfolio includes a multitude of properties across the country that span the multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions.  

Asset Living is a fast-growing company made up of talented individuals from diverse backgrounds that differentiate us and help us drive innovation and results for our clients and communities across the US. At Asset Living, we wholeheartedly believe 'Together We Lead, Together We Succeed. We empower each other to lead by example, collaborate, and evolve – inspired by our belief that we can continually improve as individuals and as an organization. Together, we create an environment where every voice is heard, every idea is valued, and every individual experiences opportunities to grow as our company grows. When you join Asset Living, you become part of a dynamic team that thrives on unity, unique talents, and a universal culture of winning.   

Recognized as one of the nation's Best and Brightest Places to Work and ranked in the NMHC top 50 professionals, join Asset Living because of its reputation as the most trusted partner in real estate, workplace culture, and growth opportunities. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO). Together, we lead the way, and together, we achieve excellence in all that we do. Join a workplace where success is a collective journey and leadership is a shared responsibility.  

Job Title: Marketing Manager

Reports To: Client Designated Supervisor

Asset Living is seeking a dynamic person to join the marketing department as a Marketing Manager. This portfolio will consist of properties in throughout the Southeast and interaction will be with multiple clients.

Ideal candidates will have 2-4 years of multifamily marketing experience, willingness to occasionally travel, ability to motivate a leasing team, have a desire for innovation and creativity, strong verbal and written communication skills, be a self-starter, organized and must possess strong computer skills including knowledge of Yardi.

RESPONSIBILITES:

• Development and implementation of monthly marketing plans, weekly marketing reports/summaries.

• Be responsible for the development, management, execution and benchmarking of leasing campaigns.

• Create abstract and innovative ways to attract new residents/retain current ones.

• Responsible for coordinating community outreach marketing.

• Respond to social media mentions and reputation management reviews.

• Review market absorption rates, new units coming into submarkets and prepare a plan of attack to address new competition.

• Cross-reference ILS, Yardi and Google Analytics reports.

• Benchmark reporting based on brand standards.

• Conduct property inspections quarterly for respective markets.

• Work with Regional team to analyze ROI, Google Analytics and benchmark reporting to make recommendations.

• Shop competing assets to stay aware of current market trends.

• Provide a support system for the leasing team to assist with leasing goals and goal accountability.

• Attend marketing functions as needed.

• Identify training needs for onsite teams.

• Initiate and coordinate development of action plans to penetrate new markets.

• Support and assist in new acquisitions and dispositions.

• Assist with rollout of programs and systems such as Rent Café, Power Pro, CRM, Knock, etc.

• Assist with initial set up of and ongoing maintenance of social media accounts, email templates, Craigslist HTML templates, websites, resident portals and other on-line tools.

• Assist with design of collateral materials.

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

• Yardi experience is a plus.

• Knowledge of revenue management systems like LRO and/or Yieldstar.

• Knowledge and use of all relevant social media platforms.

• Publisher or Adobe InDesign experience is a plus.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.