Digital Marketing Intern

DIGITAL MARKETING INTERN

Job Summary - Essential Functions:

The Digital Marketing Intern assists with digital content creation, including social media, and digital campaigns. This position will also analyze marketing data and report results.

Responsibilities

• Contribute to the development and management of a monthly social media content calendar.
• Research topics, write copy and source visuals for daily/weekly social media posts across platforms in line with CATA’s brand and social media strategy.
• Capture, produce and/or edit visual content to be shared on social media (photos, video, gifs, graphics, reels, etc.).
• Assist with social media community management and response.
• Generate and brainstorm campaign ideas with digital team.
• Create content for CATA’s Beyond the Bus blog.
• Assist with web content creation and web development projects.
• Assist with miscellaneous digital projects as necessary.
• Analyze and report digital analytics to gauge success of campaigns.

Additional responsibilities may include:

• Assist with internal event planning and execution.
• Arrange and attend community events.
• Carry out administrative tasks.
• Other duties assigned.

Reports To:

Marketing Manager

Qualifications

• Excellent written and verbal communication skills. Knowledge of AP Stylebook preferred.
• Possess or currently pursuing a degree in marketing, advertising, journalism or related field.
• Proficient in social media content creation and account management.
• Strong attention to detail and organizational skills.
• Ability to multi-task and meet deadlines often with short turn-around times.
• Proficient technology skills, including Microsoft Office Suite and other marketing-related software and application.
• Able to communicate effectively and work both independently and in a team environment.
• Able to perform essential functions and duties and to perform other tasks as assigned.
• Punctual and reliable attendance as necessary to meet ongoing service requirements for public transportation.
• Must possess a valid Michigan driver’s license with eligible driving status.
• Able to lift and move supplies, some in excess of fifty (50) pounds.

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This job description is stated in general terms and does not describe all duties which

may be assigned or required.

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