Director of Marketing

Company Description:

myCOI (www.mycoitracking.com) is an early industry-leader in the insurance technology space providing an innovative SaaS solution for tracking, processing, and managing certificates of insurance. Our Purpose - Erase the Worry through The Work We Do – Eliminating the disruptive impact of an insurance claim. A fully remote company, headquartered in Indianapolis, myCOI’s proven track record of national growth and success has impacted hundreds of customers who use our products and services ranging from Fortune 100, Higher Education, Construction, Logistics, Healthcare, Property Management, down to some of our local favorite sports teams. myCOI offers an easy-to-use, cloud-based solution to protect organizations and ensure end-to-end compliance. It’s smart technology that has our industry expertise built right in-designed to provide a single place to view COI’s, compliance, and risk reporting, for vendors, suppliers, tenants, subcontractors, franchisees, and carriers. myCOI’s channel partners, a great leadership team that is energetic, innovative, and goal-oriented; along with living our core values: Unite, Reach, Own It, Choose Positive, Innovate and Be Trusted, drives our continued growth and success.

We work hard to maintain an open, supportive culture that promotes the pursuit of excellence. As a member of our team, you’ll enjoy a competitive compensation package, great work-life balance, and an innovative, supportive culture. We know that myCOI’s success derives from great teamwork and each individual’s exceptional results. Join us on our mission to disrupt, innovate, and lead the industry!

Position Summary:

The Director of Marketing is a nimble, hands-on, strategic thinker who will focus on several key areas, including brand management, demand generation, and day-to-day team leadership. This individual will be responsible for executing strategic initiatives that drive revenue growth, optimizing departmental efficiency, and elevating myCOI’s overall market presence.

The ideal candidate has a proven track record that demonstrates the ability to build, scale, and measure marketing initiatives, including experience bringing new products to market. The role requires ongoing cross-departmental collaboration along with excellent communication skills. Come thrive with a leader using the latest tech stack in the exciting, rapidly growing InsurTech industry!

What Makes this a Great Opportunity:

• Represent a leading SaaS company with the most innovative technology in the industry and a strong customer retention rate!

• Professional growth & learning opportunities due to exceptional continued business growth and a culture that strongly supports your own personal growth.

• Work for a 2023 Indy Star Top Workplaces winner.

• Great work-life balance, amazing company culture and comprehensive benefits (including 401k w/match, Pet Insurance & Paternity Coverage).

Essential Responsibilities:

Departmental Management & Optimization

• Provide ongoing leadership to the marketing team, with an emphasis on sales alignment, prioritization, mentorship, and collaboration

• Constantly improve our marketing infrastructure by standardizing and operationalizing initiatives

• Play a pivotal role in team building and management, including both hired and contracted resources

• Act as a cross-departmental quarterback and liaison, with a focus on ensuring ongoing visibility and alignment between the marketing and sales teams

Demand Generation

• Own all demand-generation strategies, initiatives, and associated results, including both inbound/outbound programs

• Work hand-in-hand with sales leadership to increase inbound lead volume, quality, and deal velocity

• Work with key team members and contracted resources to optimize both online and offline campaigns, including SEO, digital ads, email marketing, webinars, events, etc.

• Work hand-in-hand with key partners on co-marketing initiatives that drive brand awareness,demand generation, and revenue

• Focus on ongoing measurement and standardization of demand-based initiatives.

• Own the go-to-market plan for bringing new products to market

• Co-own the company’s ABM strategy while balancing marketing tactics and campaigns across various segments

Brand Management

• Drive all brand-based initiatives, including thought leadership and industry/partner co-marketing relations.

• Amplify myCOI’s brand visibility by leveraging key partnerships

• Constantly hone top-level messaging to ensure competitive differentiation in the market and consistency across content channels

• Oversees all communications and content assets to ensure consistency of voice and message

Reporting

• Monitor and analyze key performance indicators (KPIs) and models to assess the effectiveness of marketing strategies.

• Communicate trends and scorecards internally and externally, providing comprehensive weekly, monthly, and quarterly report-outs

Requirements::

• At least 2-3 years of relevant marketing leadership experience with a proven track record of building teams, people, processes, and programs

• Experience managing partner relationships

• Experience with ABM strategies and tactics

• Experience working at a B2B SaaS or rapidly growing company – ideally in tech

• Both a broad and deep marketing skill set

• Salesforce and/Hubspot experience

• Familiarity with EOS, 6Sense are a plus

Key Attributes:

• Highly organized with excellent follow-through and communication skills

• Strong understanding of cross-departmental playbooks and budgeting processes.

• Exceptional leadership and team management skills, with a commitment to mentorship and development.

• Analytical mindset with a proficiency in monitoring and reporting on relevant KPIs.

• Excellent communication and interpersonal skills for both internal reporting and board-level presentations.

• Demonstrated ability to foster collaboration between marketing and sales teams

• Decisive and works with an ongoing sense of urgency:

Travel Responsibilities:

• Some travel required for meetings or trade shows

Education Requirements:

• Bachelor’s degree in Marketing, Business, or a related field

Compensation:

• Competitive compensation package

Location:

• 100% Remote within Central or East Coast time zones within the United States.

• We are only able to consider U.S. based candidates at this time.

Benefits:

• Medical

• 401k w/match

• Health Savings Account/HSA

• Dental

• Vision

• Short Term Disability Insurance

• Paternity and Maternity leave for expecting parents.

• Pet Insurance (includes pet food, prescriptions, etc.)

• Life Insurance

• Paid Time Off (Holidays, Vacation, Flex Time, Community Volunteer Time)

*****Must be located within the United States to be considered for the role. *****

myCOI is an equal opportunity employer and does not unlawfully discriminate against any applicant or candidate on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, or any other class protected by federal or state law.

All your information will be kept confidential according to EEO guidelines.

Certificates of Insurance - Software as a Service - Compliance - Insurtech Certificate Review - Insurance Review - Compliance Review - Policy Review - Endorsement - Insurance Tracking - Commercial Insurance - Customer Care - Insurance - Client Success - Training - Technology