Marketing Director

POSITION: Director of Marketing

LOCATION: Kings Theatre, Brooklyn

HOURS: Full-Time including nights, weekends, and holidays, per show schedule.

COMPENSATION: 90k-100k Anticipated Offer Date: May 15, 2024

ABOUT THE POSITION

The Director of Marketing at Kings Theatre is responsible for leading the development and execution of comprehensive marketing and communications strategies for live events and venue initiatives. Reporting to the General Manager, the Director of Marketing plays a vital role as a senior member of the venue team and collaborates closely across departments to shape marketing and promotional strategies.

Responsibilities

• Plan and implement marketing strategies to drive ticket sales and enhance venue awareness.
• Establish and maintain effective communication with clients, colleagues, and community partners.
• Manage institutional and event marketing budgets, contributing to event forecasting and financial oversight.
• Negotiate ad placements, coordinate design, and manage paid advertising campaigns.
• Provide mentorship and guidance to the Marketing Manager, fostering professional growth and development.
• Ensure cohesive direction and coordination with internal teams, agencies, and vendors.
• Plan and execute branding initiatives, media planning, and pricing strategies.
• Oversee social media strategy and content across platforms, monitoring performance and recommending improvements.

EXPERIENCES AND SKILLS

• Minimum of 5 years' experience in marketing, promotions, and events within the entertainment industry.
• Proven track record of developing and executing event marketing plans to meet ticket sale objectives.
• Strong analytical skills with the ability to interpret data and adjust strategies as needed.

• Proficiency in social media platforms and email marketing tools.

• Experience with website content management systems and ticketing platforms.
• Experience creating and managing budgets.
• Strong copywriting and editing skills.
• Familiarity with SEM, SEO, Google Analytics, and Meta Business Suite
• Understanding deal structures, ticket scaling, and the settlement process.
• Passionate about live music and the Brooklyn/NYC market.

Competencies

• Excellent organizational, interpersonal, and communication skills.
• Detail Oriented and able to manage multiple campaigns concurrently.
• Proven track record of meeting deadlines and deliverables.
• Positive and collaborative spirit, fostering trust and confidence within the department and with the public.
• Proficiency in Microsoft Office (Word, Outlook, Excel).

• Graphic design experience a plus.

• Bachelor's Degree preferred.

BENEFITS

• 401k eligible, competitive healthcare plan, paid vacation, ability to work remotely on occasion.

Nothing beats the energy and excitement of a great live performance. That’s why our mission is to bring the very best in music, theater, comedy, and more, to the largest possible number of people. Since 1992, we’ve grown to be a world leader in live entertainment. 10 million people a year attend live performances at one of our 50 iconic venues across North America, the United Kingdom and Germany. That number keeps growing. We partner with the world’s top creative talent and present critically acclaimed productions which have won more than 80 Tony and Olivier Awards over the years. We also operate some of the world’s most popular theatre ticketing sites, with 11 million and counting customers getting their tickets directly from us.

People are at the heart of our success. Our core values - Passionate, Smart, Collaborative and Ambitious – are about our people. Thousands of people work for ATG worldwide and it’s their passion and commitment that allows us to create great live entertainment experiences.

Learn more about ATG, visit www.atg.co.uk/

ATG’s Inclusion, Diversity, Equity, & Access Mission Statement

A Stage for Everyone  

Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities.  Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves.  At ATG, we provide a stage for everyone.