Associate Digital Media Specialist

Bluewater Media

Clearwater, FL

$45,000 to $55,000 Yearly
Vision , Medical , Dental , Paid Time Off , Life Insurance , Retirement
Full-Time

Job Description

Bluewater Media is looking for a full-time Associate Digital Media Specialist to join our rapidly expanding and award-winning team!

Bluewater is looking to expand its digital advertising team with the addition of an experienced Paid Social Media Specialist. If you love optimizing a campaign to exceed the KPI, or live to implement new strategies to expand success for a client....then you'll love it at Bluewater. This position will work hand in hand with Account Managers and the Director of Digital Media to create the right media mix and get the strongest response within a client's budget. The best candidate will have proven experience in paid social, great attention to detail, and value the trust involved with being part of a flexible and dynamic, fast-growing team.

We believe that our Specialists are key to helping us deliver the best results possible. If you think you have what it takes, we’d love to meet you!

Required Platform experience:

Facebook/Instagram Paid Ads
Other Helpful Platform experience:
TikTok Paid Ads
Pinterest Paid Ads
Snap Paid Ads
Reddit Paid Ads
Google Ads

Responsibilities Include:

Social Media
Set up, launch and optimize paid social campaigns
Monitor reporting of campaign results on a regular basis
Organize campaign materials and set up ads on social media platforms.
Recommend and execute A/B testing when required to provide insights on creative performance
Adhere to weekly/monthly budgets
Build well organized campaigns and leverage all tools available on a platform

General

Understand how social media works as a part of the overall media mix
Manage multiple social media campaigns and projects in the same day
Take full ownership of client accounts and demonstrate competency for responsibilities such as campaign planning, strategy recommendations, budgeting, managing client relationships, etc.
Perform audience research and recommend targeting options based on demographics, interests, affinity groups, etc.
Provide help in planning creative for social media ads and posts and identify performance trends on existing visuals and copy to aid in the creation of new creative
Devise a strategy for achieving client goals and executing this
Know campaigns "inside and out" to meet all client KPIs/goals.
Pull regular reporting and provide written analysis on campaign performance
See beyond performance reports and think strategically to offer insight to clients on what's happening within a campaign
Be proficient with Excel to organize campaign data for client presentations
Analyze reports and recommend campaign optimizations to improve performance
Work directly with the Director of Digital Media and Account Managers to meet client goals and plan strategically, taking in to account other marketing activities (TV, Radio, Sales, Promotion, etc.)
Understand platform best practices for optimal ad performance
Be curious and explore new opportunities to test and stay ahead of the curve
Constantly learn to stay on top of the rapidly changing social media landscape.

The Right Person For This Position Has:

1+ years' experience in Facebook paid ads
Hands on experience in managing monthly campaign budgets from $10k+
Proficiency using Facebook Business Manager / Ad Manager
Proficiency in MS Excel, PowerPoint, and Word
Attention to detail and the ability to effectively multi-task in a deadline-driven environment
Ability to meet aggressive deadlines
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
Excellent writing skills
Great Stuff That Will Set You Apart:
Experience in Direct Response/E-commerce advertising
Experience in an Ad Agency setting managing multiple paid social campaigns (3-5+ campaigns)
Experience with additional ad platforms outside of Meta
Light copywriting skills

Company Description

Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv.

Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws.

This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.

Why Work Here?

Bluewater Media is a rapidly growing full service advertising agency looking for motivated, smart and hard working people to join our team!

Bluewater Media is a brand focused direct-to-consumer advertising agency that utilizes branded direct response, brand integration and traditional advertising methods to introduce products to market. From a 36,000 square foot production studio in Clearwater, Florida, Bluewater produces, develops, and distributes direct response campaigns, commercials, television series, documentaries and films that integrate corporate branding as a methodology to inform, educate and motivate consumers to make product choices. Bluewater also provides integrated web design, web development, e-commerce solutions, as well as broadcast and digital media strategy and placement. For more information, visit www.bluewater.tv. Bluewater provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, color, religion or creed, gender, sex (including pregnancy), national origin or ancestry, ethnicity, citizenship status, genetic information, military or veteran status, age, and physical or mental disability, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination.