Social Media & Content Manager

About 2San

We value Excellence, Integrity, Agility, Rigor and Fearlessness. To consistently deliver on our vision of “Better care. Better life”, these five core values form the bedrock of our identity, culture and success.  They give us a common purpose and we all collectively understand them, work towards them and live by them every day. 

Our values are reflected in how we engage with others - how we develop, support and collaborate, whether that be in attracting high-calibre talent or building solid partnerships with clients across the world. They also help us to continually innovate and challenge the way we do things.

We continuously promote workplace agility, transparent communication and empower our people to make independent decisions to support them to reach their full potential. 2San’s 6 D’s of high performance leadership drive our everyday performance and are the bedrock to individual, team and business success.

Key Duties

Social Media and Digital Marketing

• Set up, manage, and maintain social media accounts across the globe: TikTok, Facebook, Instagram, Pinterest, and YouTube
• Create various forms of social media content—text captions, videos, and images—suitable for the various social media platforms.
• Prepare and write blog articles, case studies for print and online publication.
• Publish posts and establish a social media content calendar
• Increase consumer engagement across all social media platforms, hit and exceed KPIs
• Build a database of influencers for all product categories and customers, build relationships and keep influencers engaged
• Recognize and report on the impacts of social media and digital marketing on sell-through

Wider Marketing Responsibilities

• Produce and manage various types of high-quality videos and images for use on social media and across all areas of marketing
• Liaise with the Sales Team and provide marketing support to B2B customers, including the supply of marketing material, publications and product announcements.
• Ensure the marketing documents folder is up to date and has is an accurate historical record of actioned activities for future reference.
• Attend all meetings relevant to the role and capture notes and actions
• Keep the marketing budget accurate and up to date and ensure all purchases are approved by manager

Collaboration with Brand Team

• Management of marketing content across multiple brands
• Set up, maintain, and engage a loyal brand community of retailers and consumers
• Incorporate brand voice and identity in digital content
• Ensure that every piece of content is relevant and helps the company maximize engagement, reach, and sell-through
• Be a brands champion and ensure global consistency in accordance with brand guidelines and messaging across all channels and countries.

Key Performance Indicators

Social Media and Digital Marketing

• 5-10% monthly increase in followers across each platform
• 3-6% monthly increase in engagement across each platform
• 10% monthly increase in TikTok engagement
• 10% monthly increase in reach/impressions across each platform
• 5 new influencers added to our database per week
• 24-48 hour turnaround time on all content

Wider Marketing Responsibilities

• 8 high-quality product or client videos created per month, more as needed
• 25 high-quality product images taken and edited per week, more as needed

The Requirements

• Marketing / Business Degree (desired but not essential)
• Previous experience in marketing or sales role
• Copywriting skills will be advantageous.
• Deep knowledge of social media trends, hashtags, and engagement strategy
• Ability to work with creative tools like Adobe and Microsoft365
• Extensive knowledge and proven experience in creating engaging content on different social media platforms— TikTok, Facebook, Instagram, Pinterest, and YouTube
• Ability to take initiative and work independently. Prepared to learn and willing to seek advice
• Excellent organizational, communication, and project management skills
• Prompt execution of projects and tasks, and prompt response to email and phone calls

The above are the primary experiences, skills and competencies and that the job holder will be required to demonstrate and to cultivate over time.  We expect that individuals will join us with the essential foundations and have a passion to develop and grow their career journey with us.

Circumstances & Compensation

• Must be eligible to work from our office in Norwood Massachussetts
• Compensation: $40,000 per year

Next Steps:

Your application will be reviewed by the hiring manager and if it is suitable for the position, we will reach out to arrange an initial interview.