Social Media Strategist

The Big Picture and Why This Position Exists:

As a F.C. Tucker Social Media Strategist you will be responsible for creating the social media strategy, content curation, and executing social media activities for the Company as a whole. You should proactively gather all news, events, messaging and leverage those elements to the company’s benefit in a continual effort to maintain top market share, promote positive brand awareness and support recruitment efforts. The Social Media Strategist also takes the lead role in training and advising agents on their personal social media marketing efforts while acting as the go-to resource for the latest trends and best practices.

A Normal Day Might Entail:

• Creating content calendars for all social platforms including the Tucker Talks blog.
• Writing, proofreading, video content creation, and posting to all social media platforms including, but not limited to Facebook, Instagram, LinkedIn and Glassdoor.
• Creating inspiring visuals that follow company brand image and guidelines and/or working with in-house designers to create graphics.
• Proactively seeking content from all areas of the company including leadership, department heads, managers and office staff.
• Conducting group training for the Company's Fast Start program for new agents.
• Conducting one-on-one training sessions with Agents and following up to gauge success.
• Developing the curriculum for and conducting group training sessions.
• Interacting with anyone who engages with F.C. Tucker on social media including actively following and inviting members of the public to engage.
• Working with various departments in support of the recruitment of Agents and employees by helping develop and execute strategies for Career Talks, the Tucker School of Real Estate, and other areas as well as maintaining Tucker’s career section on Facebook and LinkedIn.
• Managing the budget for any outside vendor relationships including blog writers.
• Attending after-hours company events to gather content and photography or proactively developing plans with key staff for execution.
• Coordinating paid advertising to further messaging reach.
• Responding to social media related inquiries.
• A variety of other things as well.

This job might be for you if you:

• Actively look for ways to help people and are a genuinely positive and energetic person.
• Embrace teamwork and excel at building relationships with all types of people.
• Communicate (verbal, written, and visual) clearly and effectively (listening and following-up are part of communicating).
• Are comfortable working in either Microsoft Windows or macOS.
• Know the ins and outs of Canva, Photoshop, and other design, scheduling, and distribution programs related to social media execution.
• Understand the “behind the scenes” workings of paid social media metrics
• Have a Bachelor’s degree in journalism, marketing, public relations, communications, or related field.
• Have two years professional experience in social media marketing.

Experience That Would Be Nice But Not Necessary:

• Google G Suite/Workspace (e.g. Gmail, Docs, Sheets, and Drive)

Standard Schedule: 8:30 - 5:00 pm; Monday – Friday; 37.5 hours per week (some occasional evening or weekend hours might be necessary to photograph and gather content for special events).

Compensation: We acknowledge the $40,000 to $60,000 range for this position is broad but the compensation will truly commensurate with experience.