Sr. Digital Marketing Manager

Company Overview:

Allied Outdoor Solutions is the leading Texas builder of outdoor living projects, specializing in designing and building custom decks, patios, and outdoor kitchens. With a strong commitment to craftsmanship and customer satisfaction, Allied Outdoor Solutions has established a solid reputation in the industry and has completed over 20,000 projects. We are currently seeking a skilled and innovative Sr. Digital Marketing Manager to join our team and help drive our digital marketing strategies to the next level.

Position Overview:

In this role you will be responsible for developing and implementing digital marketing initiatives to enhance our online presence, drive brand awareness, and generate high-quality leads. You will play a critical role in developing and executing comprehensive digital marketing campaigns across various platforms to drive traffic, engage customers, and ultimately increase conversions. The ideal candidate should have a strong background in digital marketing strategies, a keen eye for analytics, and a passion for staying up-to-date with the latest industry trends.

Responsibilities:

• Develop and execute digital marketing strategies to drive brand awareness, lead generation, and expand customer acquisition profitably.
• Manage and optimize paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels. Contribute to growth in other channels such as SEO, social, email, etc.
• Leverage data to continuously test and improve performance. Provide regular reporting on performance and trends. Be able to present metrics to leadership in a clear and concise way.
• Oversee internal and external resources/agencies in assisting with campaign execution. Collaborate cross functionally with the team (e.g. sales, design, etc).
• Monitor industry trends, competitor strategies, and stay updated on digital marketing best practices and emerging technologies to identify new opportunities for growth.

Qualifications:

• Past experience as a Digital Marketing Manager or in a similar role, with a successful track record of hand-on execution, and data-driven testing and optimization.
• Desire to own a target and deliver on it (leads, revenue, ROAS, etc).
• Strong knowledge of digital marketing channels, including social media platforms, SEO, SEM, email marketing, video and display advertising.
• Proficient in using digital marketing tools, analytics platforms, and content management systems (CMS).
• Analytical mindset with the ability to interpret data and generate actionable insights to drive performance improvements.
• Excellent written and verbal communication skills, with the ability to present data in a clear and concise manner.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously and prioritize tasks effectively.
• Creative thinker with a passion for innovation and staying updated on digital marketing trends and best practices.
• Self-motivated and proactive, with a strong attention to detail and the ability to work both independently and collaboratively.

Join our team at Allied Outdoor Solutions and contribute to our mission of creating exceptional outdoor living spaces. If you are a driven and results-oriented digital marketing professional, we would love to hear from you!