Admissions and Community Relations Director

Job Description:
• Working towards reaching and maintaining private pay census goals as set by Operations.
• Assisting residents and/or family members prior to admission, ensuring that all appropriate admission forms are completed.
• Coordinating the completion of the admission process ensuring that appropriate resources are obtained for a successful transfer and providing appropriate information to facilitate continuity of care.
• In collaboration with the Clinical Care Department and/or Social Services, completing all required information necessary to ensure a successful move-in.
• Acting as a liaison between hospital, physicians, nursing homes, other medical providers, and our community to resolve problems, provide information, and maintain positive relationships.
• Increasing community awareness and support for Cambridge Senior Living by building and maintaining relationships with individuals and organizations.
• Developing solid professional relationships with key referral partners to understand their needs as they change over time and providing feedback to the Administrator and President on how well current services meet referral sources needs.
• During lease-up period (or whenever census drops below 60 residents), working with the President to follow the Marketing Plan, dedicating a minimum of 16 hours per week to boots on the ground Marketing tasks.
• After lease-up period (when census is at or above 60 residents), working with President to follow the Marketing Plan, dedicating a minimum of 8 hours per week to boots on the ground Marketing tasks.
• Achieving and maintaining required number of marketing contacts per week.
• Sustaining positive relationships with community members, nonprofit organizations, and employees to cultivate a favorable operating climate.
• Communicating the mission, vision, and values of Cambridge Senior Living.
• Developing a strategy and implementing programs designed to represent Cambridge favorably and make positive contributions to the community while raising awareness about our community.
• When possible, coordinating and promoting the hosting of meetings and other events onsite at Cambridge Senior Living.
• Assisting with the setting-up and tearing down of special events.
• Generating new inquiries that achieve lead generation goals through referral development activities with professionals, residents, prospects, families, and team members.
• Receiving and/or responding to all incoming calls for inquiries, following-up with the inquiries via effective telephone calls, emails, and/or the mailing of marketing information, and updating the CRM accordingly - all within a 24-hour time frame of when the communication was received.
• Keeping referral, mailing list, and customer information up to date.
• Completing community tours, answering questions/inquiries, and communicating information to the Administrator.
• Updating the Tour Education to remain current.
• Monitoring the condition of all model rooms to ensure that they are ready for tour activity, if applicable.
• Obtaining necessary information and documentation for prospective residents to provide for review to Administrator for placement.
• Developing and maintaining methods for coordinating clinical care services with other resident services to ensure the continuity of the resident's total regimen of care.
• Completing on-site, at-home, and phone assessments for prospective residents to determine appropriateness for community placement.
• Completing ISP training to assist with updates when necessary.
• Coordinating, attending, documenting, and reviewing care conferences and service plan reviews as needed.
• Reviewing and updating resident service plans as needed.
• Encouraging teamwork through cooperative interactions with co-workers and other departments.
• Greeting visitors and guests with a caring, compassionate manner.
• Assisting fellow team members in maintaining a clean, homelike environment that is free from hazards by tidying up spaces, cleaning up after residents, and ensuring that they always look presentable.
• Attending all mandatory staff in-services.
• Showing up for work on time and following the appropriate call-in procedure as necessary.
• Maintaining a high standard and professional dress attire.
• Performing other duties as assigned.
• Following rules and regulations outlined in DHS 83 and CSL Policies and Procedures that are not specifically outlined above.

Job Qualifications:
• Bachelor's Degree or currently working to obtain a degree, from an accredited college in a Healthcare Administration, Social Work, Public Relations, Marketing, or Communications field.
• 2+ years' experience in community relations, public relations, communications, journalism, and marketing experience preferred, but not required.
• Prior experience working in a health care office setting required.
• Ability to speak in front of large and small groups, communicate with various levels of management, and have outstanding writing, organizational, and planning skills are necessary.
• Must be a self-starter, able to organize/prioritize daily work, and work with a team, take direction from the VP of Operations, adhere to work schedule, focus attention on details, and follow work rules.
• Intermediate proficiency level in MS Office applications that may include but are not limited to; Excel, Word, PowerPoint, and Outlook.
• CBRF Registry, CPR/AED certified, and Alzheimer's/Dementia care experience preferred, but not required.