Marketing Manager

Summary

Marketing Manager for Bike Mart
Marketing Manager is responsible for overseeing a team of marketing professionals within the marketing department all focused on driving traffic and engagement to the companies 7 store locations and bikemart.com. Their duties include relaying information between upper management and department employees regarding marketing campaigns to promote business products and services and hiring and training department employees.

Duties

Marketing Manager duties and responsibilities:

Marketing Managers are leaders in the marketing department and are responsible for overseeing the success of various marketing initiatives. Some of their typical duties and responsibilities may include:

• Developing, executing and measuring marketing strategies for products and services
• Organizing promotional events and coordinating day-of deliveries and staffing
• Leading and training a team of Marketing Associates
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Identifying potential new markets and creating a plan to enter the market
• Partnering with product development and buying teams to estimate product demand
• Brainstorming fresh advertising ideas with senior management

Requirements

Marketing Manager education and training requirements
A bachelor’s degree in marketing, business, advertising is required.Relevant certifications, such as the Certified Marketing Management Professional or the Professional Certified Marketer credentials is favorable. On-the-job training in entry and other relevant mid-level positions is standard for Marketing Managers.

A Marketing Manager should have a minimum of 5 years of experience in marketing and business, retail and ecomm preferred. 3 Years of leadership skills and experience managing a team is preferred.

Benefits

Benefits Include
Competitive Salary
401K
Paid Vacation
Health, Vision and Dental Insurance
Disability Insurance
Life and Accident Insurance
Industry Discounts
Bonus potential