Product Marketing Manager

Located just a few miles outside of D.C., Actfore is a data mining and forensics company that operates globally. With over 1,000 engagements delivered and with tools that are language agnostic, Actfore can meet your data mining needs across the globe with speed and accuracy.

We are an off-shoot of ActiveNav, a Data Governance software solutions provider with over 15 years of experience in providing off-the-shelf tools to address sensitive data and privacy requirements to clients around the world. As data experts with over 100 years of collective experience, we are a customer-centric company that does everything in our power to not only ease the impact of cyber-attacks but to do so in a way that exceeds our client’s expectations.

The Product Marketing Manager position at Actfore offers an exciting chance to lead strategic marketing efforts in the data mining and forensics sector. Drawing upon Actfore's global presence and ActiveNav's expertise in Data Governance, you'll analyze market trends, refine value propositions, and devise effective market entry plans. Collaboration with internal teams is pivotal in crafting engaging content and empowering sales communication. Your initiatives will also fuel demand generation through targeted promotional campaigns. The ideal candidate will possess a strategic mindset, effective communication abilities, and a proven track record in marketing legal technology. Actfore provides comprehensive benefits and fosters a supportive work environment, making it an ideal platform for contributing to cutting-edge solutions in data security and forensics. If you're prepared to make a substantial impact in a dynamic industry, this role presents an unparalleled opportunity for professional growth and achievement.

Key Responsibilities:

• Undertake continuous market analysis to grasp current industry trends, competitive dynamics, and the needs of clients and prospects.
• Transform acquired insights into actionable strategies that inform product positioning, marketing materials, and sales plans.
• Innovate and refine compelling value propositions and messaging that resonate with target audiences, addressing their pain points and setting our product apart from competitors'.
• Work closely with internal teams to devise comprehensive go-to-market strategies for product launches and updates, encompassing pricing strategies, target customer segments, and distribution channels.
• Develop persuasive marketing collateral, such as sales enablement materials, guides, whitepapers, case studies, and presentations, to effectively communicate the benefits of our product to both internal and external stakeholders.
• Provide the sales team with the necessary tools and knowledge to articulate the value of our product effectively, including sales materials and competitive analysis.
• Collaborate with internal teams to strategize and implement campaigns aimed at raising awareness and generating interest in our products and services, utilizing platforms such as webinars, events, online advertising, and thought leadership content.

 Insights:

• Engage with clients, prospects, and industry influencers to gather feedback and insights. Utilize this information to continuously refine product messaging and enhance the client buying experience.
• Become a subject matter expert and thought leader for our product and regularly participate in community discussions in social media, webinars and other channels.

Performance Metrics:

• Define key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
• Regularly analyze data and metrics to optimize strategies and tactics for better results.

Qualifications:

• 5+ years experience in a product marketing role with a strong preference for 3+ years of marketing legal technology.
• Bring a minimum of 7+ years in a marketing role. 5 years of professional writing experience (clips and writing samples will be requested at initial interview).
• Must have a minimum of a bachelor’s degree; Marketing, Technology, Communications and Journalism degrees preferred along with a high technical acumen.
• Think strategically and develop creative copy concepts.
• Strong understanding of the cyber incident response, data mining market and legal technology landscape.
• Excellent written and verbal communication skills with the ability to distill complex concepts into clear and compelling messages.
• Proven track record of developing and executing successful product marketing campaigns.
• Analytical mindset with the ability to use data to drive decisions and measure performance.
• Collaborative team player with the ability to work effectively across departments and functions.
• Strong project management skills with the ability to manage multiple priorities and deadlines
• Possess impeccable problem solving, reasoning and analytical skills with a solid understanding of core project management principles, particularly in providing litigation support services.
• Ability to interact with diplomacy and tact while maintaining appropriate assertiveness and persistence.
• Strong organizational skills with the ability to work on multiple projects simultaneously, effectively managing many details.
• Positive attitude with a desire and willingness to solve problems.
• The ability to seek out answers in the absence of formal direction.
• Individuals must be able to perform the essential functions of this position with or without accommodation.
• Core Hours: 9 AM-5:00 PM
  • To be successful, driving a cyber incident response culture through leading by example. Working beyond regular business hours to meet the demands.
  • This is an onsite role and we prefer local candidates

Benefits

• Paid Time Off & Company Paid Holidays.
• Medical, Prescription, Dental & Vision Insurance, opportunity for 100% employer covered insurance for self.
• Health Savings Account, Dental / Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability Coverage
• 401(k) Retirement Plan
• Personal Development & Learning Opportunities
• Skills Development & Certifications
• Employee Referral Program
• Corporate Sponsored Events
• Potential for performance-based incentive bonus
• Basic Life & Supplemental Life Insurance
• Opportunity to participate in company options program