Digital and Social Media Specialist

Job Title: Digital and Social Media Specialist

Location: Hybrid (Tuesday & Thursday on-site) Open to remote for unicorns with Digital Marketing+Data Science/Computer Science background

Job Description:

The Digital and Social Media Specialist is passionate about working at the intersection of healthcare and digital innovation. This specialist is a collaborative player who will play a pivotal role in shaping our client’s digital presence and, closely work with the CIO and collaborate with creative, medical and client teams to launch engaging experiences for patient and HCP audiences. Our digital innovation team is growing, and we are launching our agency’s first Innovation Lab, that will offer opportunities to learn about emerging trends, best practices and work with some of the brightest minds in science, AI and art. This position has a great growth potential based on performance.

Must-haves:

• Digital native with at least 1 year of experience, ideally at an agency
• Data analysis skills including Google Analytics dashboards and the ability to connect the dots between data and strategy
• Critical thinking skills and attention to detail to creatively solve technical problems
• Tech-savvy and passionate about the impact of digital innovation on healthcare
• Collaborative and enjoy working with team members and clients
• Excellent project management, verbal and written communication and presentation skills
• Growth mindset and desire and willingness to learn and stay on top of industry trends
• Basic Canva graphic design skills for internal social media banners, email templates, etc
• Basic Mailchimp experience for lead generation campaigns

Nice-to-haves:

• Top-rated certification such as HubSpot Inbound Marketing Certification, any Google Certification or Meta Blue Certificate

Key Responsibilities:

Digital Strategy: Collaborate with clients and internal teams to develop comprehensive digital strategies aligned with their goals and objectives.

Social Media Management: Create, curate, and publish engaging content across various social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to increase brand awareness, drive traffic, and foster community engagement.

Content Creation: Develop relevant and compelling content, including posts, graphics, videos, and other multimedia assets, tailored to specific social media channels and target audiences.

Community Engagement: Monitor social media channels, respond to comments and messages, help us create a response matrix with direction, and proactively engage with followers to build relationships and enhance brand loyalty.

Analytics and Reporting: Utilize Google analytics and Look Studio to track key performance metrics, measure the effectiveness of digital campaigns, and provide actionable insights and recommendations for optimization.

Campaign Management: Plan and execute digital marketing campaigns, including paid social advertising, influencer partnerships, and content amplification strategies, to achieve campaign objectives and drive results.

Client Communication: Serve as the primary digital point of contact for clients, providing regular updates, progress reports, and strategic recommendations to ensure alignment with their objectives and expectations.

Aware of the Latest Industry Trends: Keep up-to-date with the latest trends, best practices, and emerging technologies in digital marketing and social media to continuously innovate and enhance our services.

Qualifications:

• Bachelor’s degree in Computer Science, Data Science, Marketing, PR & Communications, Digital Media, or related field
• At least 1 year of experience, ideally agency managing digital marketing and social media campaigns, or related roles, preferably within the healthcare or pharmaceutical industry
• Strong understanding of social media platforms, content management systems, and digital analytics tools
  Excellent written and verbal communication skills, with the ability to create compelling content and engage with diverse audiences
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions
• Creative thinker with a passion for storytelling and developing innovative digital strategies
• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment
• Strong client management skills with the ability to build and maintain relationships with stakeholders at all levels