Landscape Marketing Manager

Marketing Manager Job Description:

Lawns of Dallas is a premiere full-service landscape company in the Dallas Metroplex. Locally owned for over 40 years, we are a full-service landscape design, build and maintenance company.  The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote our services, drive customer engagement, and increase brand awareness.

The Marketing Manager will report to the President.

Primary Responsibilities:

• Develop and implement a strategic marketing plan to help achieve the company objectives, including brand awareness, lead generation, and customer engagement
• Be the initial Contact for incoming leads to connect and qualify leads to the appropriate Sales Person
• Manage digital marketing initiatives, including the website, social media, email campaigns, and online advertising
• Oversee traditional marketing efforts, such as print ads, direct mail, and promotional events, to reach our target audiences
• Analyze marketing performance metrics, track campaign effectiveness, and generate reports to measure ROI and identify areas for improvement
• Conduct market research to identity trends, opportunities, and competitive threats, and use insights to inform marketing strategies and tactics
• Collaborate with cross-functional teams to create compelling marketing campaigns, content, and collateral that resonate with target audiences
• Stay up to date with industry trends, best practices, and emerging technologies to continuously innovate and enhance marketing efforts
• Cultivate relationships with industry partners, vendors, etc. to maximize marketing opportunities and improve lead flow
• Develop and manage marketing budgets, and allocate resources efficiently
• Manage online presence and reviews

Requirements:

• Bachelor’s degree in Marketing, Business, or Advertising
• Proven experience in marketing management, preferably in the field services or construction industry
• Strong understanding of digital marketing, SEO, and online branding
• Excellent communication and leadership skills
• Track record of building and managing successful brands
• Proficiency in marketing software and tools, specifically in HubSpot
• A passion for growing a business, customer service, and helping people succeed