Senior Marketing Specialist

Senior Marketing Specialist

Sitero is an emerging leader in Clinical services and software solutions for the life sciences industry. We have experience and expertise in a diverse range of therapeutic areas and focus on innovative, technology-enabled solutions that allow our clients to focus on their core strengths. For early phase studies through Phase III clinical trials, our experienced team delivers high-touch services and technology to ensure the safety of all stakeholders across the clinical research community with an emphasis on ethics, compliance, and innovation. 

Job Title: Senior Marketing Specialist

Location: Miami / Coral Gables, Florida area                            

Function: Marketing

DESCRIPTION:

We are looking for a dynamic and experienced Senior Marketing Specialist to join our team and play a pivotal role in driving our marketing efforts to new heights. Reporting directly to the Marketing Director, the Senior Marketing Specialist will be responsible for a wide range of marketing activities, including but not limited to, social media management, webinar planning and execution, web lead generation, website management and optimization for SEO, conference coordination, brand messaging, and marketing campaign management. This is an exciting opportunity for a marketing professional who wants to be involved in many areas of marketing to make a significant impact in a fast-paced and innovative environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and execute social media/LinkedIn strategies to enhance brand visibility and engagement.
• Create compelling LinkedIn content, manage posting schedules, and monitor metrics to optimize results.
• Collaborate with the Marketing Director to plan, launch, and facilitate engaging webinars aimed at lead generation and customer engagement.
• Helo coordinate webinar logistics, including scheduling, promotion, and post-event follow-up.
• Implement strategies to drive website traffic and generate high-quality leads through various digital marketing channels.
• Improve website visibility and SEO rankings by utilizing SEO strategies and optimizing on-page content.
• Oversee website maintenance and efforts to ensure a seamless user experience.
• Monitor website performance metrics and implement improvements as needed.
• Help capture and organize marketing qualified leads (MQLs)generated from the website, conferences, webinars, and marketing campaigns for follow-up by the sales team.
• Collaborate with the sales team to develop sales collateral, both digital and print, to support lead generation and conversion efforts.
• Plan, execute, and optimize multi-channel marketing campaigns to drive awareness, engagement, and conversions for MQLs.
• Monitor campaign performance metrics and make data-driven recommendations for continuous improvement.
• Assist with conference planning and help with marketing related conference responsibilities.

EDUCATION AND EXPERIENCE REQUIRED:

• Bachelor's or Masters degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in marketing roles, with a proven track record of success in digital marketing, lead generation, and campaign management.
• Experience managing marketing and sales leads (MQLs) using CRM systems (Experience with Pipedrive is a plus).
• Strong understanding of social media platforms, SEO best practices, and digital marketing techniques.

PREFERRED SKILLS:

• Excellent communication skills, both written and verbal, with the ability to create compelling content and effectively engage with internal and external stakeholders.
• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
• Proficiency in marketing analytics tools and platforms for performance tracking and reporting.
• Detail-oriented approach with a focus on delivering high-quality work in a fast-paced environment.
• Experience with Adobe Creative Suite, Canva, or any graphic design experience is a plus.

COMPENSATION & BENEFITS:

Sitero proudly offers an impressive compensation package and benefits, including a competitive salary, Variable pay, paid time off, and healthcare and retirement benefits.

EMPLOYMENT TYPE:

Full Time, Permanent

COMMITMENTS:

• Standard Hours 40 hours per week, one hour lunch, Monday – Friday. Additional hours as needed.
• Willing to work in shifts as and when needed.

DISCLAIMER: 

Sitero is an equal-opportunity employer and welcomes all job applicants.  All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.