Sr. Content Marketing Specialist

Job Summary:

creative werks partners with Top 100 food brands to bring food products to market through our design, co-packing, and manufacturing services. The Content Marketing Lead will serve as a critical part of the Business Development team assisting in brand and marketing materials, sales pitch decks, tradeshow events, and website development and maintenance. The position will help to uphold the brand standards and champion our external presence.

Responsibilities of the Position:

• Conduct market research on industry trends, including packaging styles, industry lingo, client and competitor news, and fulfillment needs
• Collaborate with Business Development leaders to craft engaging internal updates on product launches, external campaigns, and sales pitch presentations for clients and future prospects conveying key messages and recommendations
• Serve as primary owner of HubSpot CRM and Nielsen’s Byzzer platforms to collate market research data and optimize marketing operations and campaigns
• Develop and build creative werks’ Trade Show marketing plan and collateral such as event registration, booth implementations, signage and graphics, client visits, website content, and attending shows as needed
• Own the Google Ads strategy and develop additional SEO measures to ensure creative werks’ brand consistently appears in Google and web searches
• Maintain corporate website by implementing content updates. Assist in generating new external-facing blog ideas centered around the CPG industry by connecting with our Operations, Sales, and Design teams for relevant content
• Assist Communications and Marketing Manager in corporate photography and videography for various social and blog posts

Knowledge/Skills/Abilities:

• Evokes creative, innovating thinking, listening, and brand storytelling proficiencies
• Highly organized and excellent with time and project management capabilities
• Advanced level of Excel (e.g. pivot tables, vlookup, concatenate), PowerPoint, Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro)
• Positive and passionate collaborator, comfortable working with all levels of organization influencing and driving strategic content direction
• Enthusiastic about upholding brand standards and brand development
• Exceptional presentation skills – comfortable presenting in-person or virtually as needed

Education and Experience:

• Bachelor’s degree required in Advertising, Communications, Journalism, Marketing or other business-related field
• 5-7 years of Marketing and/or Communications industry experience
• Background in food or manufacturing a plus

Working Conditions:

• Office setting and warehouse environment with temperature range of 55 – 80 degrees
• Hybrid work eligible after 180 days/onboarding complete (Max 2 days per week)
• Travel required +/- 10% as needed

Physical Requirements:

• Operate standard office equipment
• Reach with hands and arms
• Lift up to 25 pounds

Benefits of Werking for CW:

• Fun, creative, and inviting atmosphere
• Comprehensive health and wellness benefits
• 401K and company match
• Paid time off
• Onsite gym
• Audible / Apple Books subscription
• Mental health app credit
• Learning and development opportunities