Salesforce Marketing Cloud Email Specialist

Four Hands

Austin, TX

Full-Time

Job Description

Description

Headquartered in Austin, Texas, Four Hands is the leading global designer and wholesaler of lifestyle home furnishings.

We design, manufacture, and distribute our products and support the growing needs of large retail chains, e-commerce businesses, independent regional stores, and interior designers. Four Hands has received numerous recognition and accolades, including ranking in the Inc. 5000 list 14 times and being one of Austin’s Top Workplaces for 2018, 2021, 2022, and 2023 which couldn’t have been possible without our employees.

In addition to marketing its products across national brands and retailers of all sizes, we also work with residential and commercial designers, offering a direct to-the-trade online marketplace. It has also made e-commerce a revenue focus and succeeded in attracting major online players.

Our Marketing team is looking for Salesforce Marketing Cloud Email Specialist to execute and maintain the email communication customer journey to our customers on Salesforce Marketing Cloud platform. This role will help execute our newly implemented SFDC software and work cross functionally to build and render the internal architecture.

In This Role

Build email templates, template library, and marketing emails in Salesforce
Create, turn on, and maintain customer journeys, defining entry/exit criteria and customer actions based on established marketing goals
Manage inbox deliverability – following email marketing best practices
Develop and lead email program QA, including design rendering and journey UAT

Testing, Optimization, Reporting

Execute email channel performance testing
Create and manage analytic dashboards within Marketing Cloud for email program reporting

Data Management & Admin

Leverage Salesforce connector to create data extensions based on messaging goals
Responsible for subscriber and list hygiene
Leverage customer data to identify opportunities for personalization and dynamic content, executing on these opportunities based on marketing goals

The Ideal Person

3-5 years of experience in Marketing Cloud, CRM, CLM – Salesforce experience required
Certifications: Marketing Cloud Administrator, Marketing Cloud Email Specialist
Well-versed in Content Builder, Email Studio, Analytics Studio, and Journey Builder
Familiarity with Salesforce CRM and Connector, including reporting, data extension creation, and lead and contact management
Proven HTML, CSS, and AMP script experience
Knowledge of Google Analytics and experience with GA integration with Marketing Cloud