Product Marketing Manager - Hybrid
- Full-Time
Who are we?
ATG is leading the transformation of the multi-billion dollar global auction industry. The company has grown rapidly over the last 7 years, expanding from ~$18m of revenue and $3m of profits seven years ago to over $170m of revenue and over $80m of profits today. The company IPO’d in 2021 and has had a successful run both during the covid period and after. ATG is early in our journey to establish a hugely influential global internet company that is revolutionizing one of the last industries in the world yet to move significantly online.
What do we do?
ATG connects thousands of auction houses, listing millions of items worth over $15 billion annually (and growing!), to buyers in over 170 countries around the world. These buyers generate over 100 million bids a year for our sellers, helping them achieve maximum value for the goods they sell. We help auctioneers sell everything from medieval swords to combine harvesters, paintings, and decorative art through to classic cars, furniture, and Caterpillar forklifts. We do this through 8 marketplaces that leverage our online auction technologies. We make auctioneers more efficient, we make small companies big by bringing them access to millions of bidders they could never find on their own, and we bring them technology they could never afford alone. We bring bidders choice of unique and specialized items, convenience, and trust. We do it all in a shared success model that accelerates growth of the circular economy and sustainable buying. With ATG, our buyers and sellers win but so too does the planet! We have ethical ambition and it’s something our employees value and is a key part of who we are….as well as being a high growth marketplace company with excellent competitive positioning!
About the opportunity:
As the Product Marketing Manager, your primary responsibility will be supporting product deliveries and launches by developing effective programs that drive product awareness, adoption, activation and retention across sellers. You will partner closely with Product, Commercial, Operations, and Marketing teams to deliver and execute comprehensive go-to-market strategies and plans that meet defined targets and objectives for key business initiatives. You’ll own the development of positioning, messaging, and communication strategies that effectively convey value propositions while supporting overarching brand narratives, and you will ensure internal and external-facing teams are successfully enabled to advance commercial goals. This is a Hybrid opportunity with up to 2 days a week in our Lehi, Utah or New York office.
What your contributions will be:
- Develop and execute go-to-market plans based on customer cohorts to drive awareness, adoption and engagement of new and existing products
- Partner cross-functionally (including Product, Client Success, Sales, Operations, and Marketing) to define goals, achieve strategies, identify opportunities and enhance messaging
- Empower customer-facing teams to succeed with necessary trainings, data and marketing assets
- Create compelling marketing campaigns that drive consideration and differentiation in the market, while advancing brand narratives
- Understand customer pain points, use cases, and drivers, using them to define and articulate product value propositions
- Create and own messaging, rollout plans, marketing communication channels, and collateral (testimonials, case studies, whitepapers, landing pages), ensuring consistency and alignment across customer touchpoints
- Establish KPIs that track awareness, adoption and usage for new products and services
What you will bring to the team:
- Demonstrated ability to drive effective sales enablement
- Ability to achieve goals and targets while managing competing priorities
- Experience communicating results to stakeholders
- Strong command of data with an ability to use it to tell a strong narrative and inform strategies
What you will need for success:
- BA or equivalent degree
- 3-5 years of marketing experience with B2B customer segments, preferably in a fast-paced SaaS environment
- Excellent copywriting and content writing abilities
- Strategic marketing and planning skills with an ability to execute to a high standard
- Experience collaborating cross-functionally to bring new products to market
- A habit of looking for ways to improve and introduce processes that drive success
- Knowledge of Salesforce, Marketo, HTML a plus
- Experience working in two-sided marketplace environments a plus
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