Director, Product Management

Publicis Media harnesses the power of modern media through global agency brands CJ, Performics, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], Publicis Media's digital-first, data-driven global practices deliver client value and increase growth in a platform-powered world. It is present in more than sixty countries with over 23,000 employees worldwide.

The breadth and depth of Publicis Medias client roster is massive. Sitting centrally across all clients, we are entrusted with a broad swath of our clients media investment, audience, performance, commerce, customer loyalty, sales, brand health, and industry competitive data. Our job is to create value out of data by making its acquisition automated, its accuracy validated, and it's ease of use simple across agency and client workflows. This last mile of putting data directly in our users hands in easy and intuitive applications and features is paramount to our success and value creation.

The product management team is pivotal in defining product strategy, capabilities and requirements to deliver successful capabilities that surprise and delight our users. The Director, Product Management understands the business challenges, defines a product roadmap, and builds the right features, driving go-to-market, and generating adoption across our users, agencies and clients.

Responsibilities:

• Understand the critical problems and pain points our users have to perform their important tasks and activities
• Prioritize development that aligns with delivering the most value vs the investment required.
• Experience managing multiple simultaneous projects across market/sales needs, user requirements, engineering/platform tech debt.
• Manage the development of detailed user stories, acceptance criteria, and supporting documentation required to translate business needs into product features
• Develop, define and maintain product roadmap
• Prioritize product backlog and ensure user stories are groomed ahead of sprint planning
• Participate in Agile scrum ceremonies including daily standups, sprint planning, grooming, demos, and retrospectives
• Track team velocity and deliver new features every two weeks. Communicate progress or blockers to management
• Partner with UI/UX team to improve product usability and experience
• Determine positioning, messaging, and product sales approach
• Communicate product updates and roadmap to stakeholders, executives, and users at a regular cadence
• Partner with Product Marketing to develop product documentation, training content, and sales materials

• 7+ years of related work experience
• 3+ years of experience with reporting – especially valuable is experience within media measurement.
• Working knowledge of data programming languages such as SQL. A background in software development is valuable.
• Experience gathering and documenting business and functional requirements to support technical product development.
• Hands-on experience to articulate technical requirements to data engineering and software development teams.
• Work with UX to define wires/clickable prototypes that convey the product experience we are creating for our users.
• Practical experience in scrum-based Agile development methodology working with JIRA, Confluence, or equivalent.
• B.S. in Engineering, Information Management, Mathematics, Statistics, or Computer Sciences.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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Req #24-3602