E-commerce Manager

Southern Shirt

Birmingham, AL

Vision , Medical , Dental , Paid Time Off , Retirement
Full-Time

Job Description

Are you an accomplished E-commerce Manager with a passion for driving online success? Do you have a knack for leveraging e-commerce technologies and a proven track record of boosting online sales? If so, we invite you to join our dynamic marketing team as our next E-commerce Manager.

In this role, you will help develop and execute our e-commerce and digital marketing strategies, day-to-day operations of company websites, and enhance the overall online shopping experience for our valued customers. You'll collaborate closely with cross-functional teams, including sales, marketing, IT, and supply chain, to ensure seamless operations and align our e-commerce efforts with our broader business goals.

If you're ready to lead our e-commerce initiatives, optimize conversions, and provide an exceptional online journey for our customers, we encourage you to apply and be an integral part of our growth-focused team.

Key Responsibilities:

E-commerce Strategy:

Develop and implement an effective e-commerce strategy in alignment with the company's overall business goals.
Identify opportunities for growth and expansion in the e-commerce sector.
Drive online revenue growth and profitability.

Website Management:

Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO).
Collaborate with web developers and designers to implement improvements and enhancements.
Monitor website performance, uptime, and security.

New Features and App Implementation:

Identify and evaluate opportunities to enhance our e-commerce capabilities through the implementation of new features and apps.
Collaborate with developers and vendors to integrate new e-commerce technologies and functionalities.
Ensure seamless integration and functionality of new e-commerce features and applications.

Product Management:

Manage the online product catalog, including product listings, descriptions, images, and pricing. Ensure accurate and up-to-date information.
Coordinate with product teams to launch new products and optimize existing listings.
Implement merchandising strategies to maximize product visibility and sales.

Online Marketing:

Plan and execute online marketing campaigns, including email marketing, paid advertising, social media, and content marketing, to drive traffic and increase conversion rates.
Collaborate with the marketing team to create compelling product launches, campaigns, and promotions.
Monitor the effectiveness of marketing efforts and adjust strategies as needed.

Customer Experience:

Enhance the overall customer journey by optimizing the website's usability, navigation, and checkout process.
Implement user experience improvements to increase customer satisfaction and reduce cart abandonment rates.
Monitor and improve customer reviews and ratings.

Analytics and Reporting:

Use data analytics tools to track website performance, sales metrics, and customer behavior.
Generate regular reports and insights to inform decision-making.
Identify trends and opportunities for improvement based on data analysis.

Inventory and Fulfillment:

Collaborate with the supply chain and logistics teams to manage inventory levels and ensure timely order fulfillment.
Monitor stock levels, coordinate with suppliers, and implement inventory management best practices.

Payment and Security:

Ensure secure payment processing and compliance with industry regulations and data protection standards.
Collaborate with IT and security teams to maintain a secure e-commerce environment.

Customer Service:

Coordinate customer service efforts to resolve issues promptly and maintain high customer satisfaction levels.
Address customer inquiries and provide support for online orders.
Implement customer service best practices.

Competitive Analysis:

Stay informed about industry trends, market competition, and emerging technologies to identify opportunities for improvement.
Conduct competitor analysis to benchmark against industry leaders.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
Relevant certifications in e-commerce management, digital marketing, or related fields are a plus.
Minimum of 5 years of experience with a proven track record of successfully driving e-commerce revenue growth and achieving sales targets.
Experience with A/B testing, conversion rate optimization (CRO), and implementing best practices for improving website performance.
Strong understanding of e-commerce analytics tools, such as Google Analytics, and the ability to derive actionable insights from data.
Experience working with cross-functional teams and outside vendors to customization and configuration E-com websites to meet business needs.
Experience in managing third-party vendor relationships, including negotiation and contract management.
Strong understanding of digital marketing, SEO, and SEM.
Exceptional project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced e-commerce environment.
Strong communication and collaboration skills to work effectively with cross-functional teams, including marketing, IT, supply chain, and customer service.
Experience managing content on website platforms such as Shopify.
Proficient with Excel, with the ability to create and interpret reports used for forecasting, planning, and ROI analysis.
Understanding of e-commerce customer acquisition strategies, retention tactics, and customer lifecycle management.
Awareness of emerging trends and technologies in e-commerce, such as mobile commerce, voice commerce, and AI-driven personalization.
Experience with multi-channel e-commerce strategies, including marketplaces (e.g., Amazon Seller), social commerce, and omni-channel retail.
Willingness to work occasional evenings and weekends to monitor website performance and handle urgent matters.

Why You're the Right Fit for this Position:

Your expertise in e-commerce strategy and online operations will drive revenue growth and enhance the customer experience.
Your proficiency in e-commerce platforms and analytics will ensure the effective management of our online store.
Your passion for innovation and user-centric design aligns with our commitment to excellence in e-commerce.

Benefits

Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do.
Room to Grow: We're all about professional development and growth. Your creative ideas will be valued and nurtured.
Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life.
Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.