Brand Manager

Company Overview:

Imagine a world where getting your car serviced was as easy as ordering your groceries. Welcome to Roda, where we are passionate about creating a magical customer experience, saving you time and money. Long gone are the days of waiting in service centers or taking shuttle buses to the metro. We come to you whether you are at home or in the office - giving you one less thing to worry about.

We are a small start-up team co-located in the greater DMV area. We work remotely most days, but gather in our Rockville office or at area events on a regular basis. Our days are not 9-5, but we value flexibility and balance. We are looking to hire a Brand Manager to help us spread the word about Roda. The ideal candidate will have a “start-up” mentality, thrive in a fast-paced environment, have demonstrated B2C marketing experience, and get exhilarated when sharing great ideas.

Job Description:

In this role, you will take charge of enhancing and maintaining our brand identity in the competitive automotive repair market. You will play a crucial role in developing and executing strategies to strengthen our brand image, increase brand awareness, and drive customer loyalty.

Key Responsibilities:

Brand Management

• Develop and implement comprehensive brand strategies to effectively position the company in the marketplace and differentiate it from competitors.
• Monitor and analyze market trends, consumer behavior, and competitor activities to identify opportunities for brand growth and improvement.
• Collaborate with internal teams, such as operations, sales, and customer service, to ensure brand messaging and customer experience align with brand values. Enforce brand guidelines where necessary, including look and feel and brand voice. 
• Collaborate with the product development team to ensure that new products or services align with the brand's identity and meet the needs of the target market.
• Create and conduct brand training for Roda internal team, including front line employees.

Brand Creative

• Oversee the design and production of marketing materials, ensuring consistency and alignment with brand guidelines. 
• Maintain brand integrity and compliance across all touchpoints, including customer interactions, signage, uniforms, and vehicle branding. 

Partnerships 

• Create partnerships with local businesses to promote the Roda brand and drive new customer acquisition
• Establish partnerships with local and national media outlets; manage PR agency in conjunction with Marketing Director
• Manage relationships with external vendors, agencies, and influencers to maximize brand exposure and optimize marketing initiatives.

Events

• Collaborate with the Marketing team on local partnership and sponsor opportunities to evaluate, plan and execute these events and partnerships
• Measure and report on the performance of brand-related activities, using key metrics to assess effectiveness and make data-driven decisions.
• Act as a brand ambassador, representing the company at events, including brand events and other local activations.

Qualifications:

• Bachelor's degree in marketing, business administration, or related field
• 5 or more years  of professional experience in brand management and marketing, preferably in the B2C space in a small or medium sized company
• Must live in the Washington, DC metropolitan area and be able to come to the office in Rockville, MD on a weekly basis
• Must have flexibility on the weekend, evenings and mornings to attend local events in the Washington, DC metropolitan area
• Must have an active driver's license and access to a vehicle
• Strong understanding of branding principles, marketing strategies, and consumer behavior
• Excellent written and verbal communication skills, including ability to write and edit content to tell the brand story
• Creative thinking with a strategic mindset and ability to translate ideas into actionable plans
• Analytical skills with the ability to interpret data, generate insights, and make informed decisions
• Detail-oriented with a commitment to maintaining brand consistency and quality standards; a keen eye for designAbility to multitask, and prioritize in a fast-paced environment

Benefits:

• Competitive compensation
• Comprehensive benefits, including medical, dental and vision
• Flexible paid time off
• Pension plan and 401k plan
• Discounted car repairs and details

Roda is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

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