Regional Marketing Manager

The core function of the Regional Marketing Manager is to drive new patient acquisition for a group of Specialty Dental Brands (SDB) Orthodontic practices within our Phoenix and Nevada regions. This position will report into and work closely with the Marketing Director with a dotted line to Regional Operations leadership. This position will play a key role in developing local marketing strategy, creating streamlined marketing processes, and identifying levers for patient retention. Our ideal candidate will demonstrate our core values by being a compassionate, authentic, talented, and creative team-player.

JOB TYPE:

• Full-Time
• Hybrid (after onboarding period)
• Ability to travel regionally or to home office in Nashville as needed.
• Based out of region that you directly support

KEY RESPONSIBILITIES:

• Develop relationships with office leaders and community partners.
• Develop and assist in fostering referral relationships with SDB office leaders and SDB doctors.
• Assist with various digital marketing functions as needed, including Listings Management.
• Coordinate local office level requests and triage to SDB’s digital and creative marketing arms.
• Ability to locate and prioritize local event opportunities and coordination efforts.
• Assist SDB partner offices with local sponsorship efforts, including implementing creative needs and payment requirements.
• Social Media planning and posting
• Assist offices with procurement of any local level printed materials, i.e., appointment cards, referral pads, flyers, in office stationery requirements and promotional items.
• Act as liaison between digital team and partner practices when necessary
• Referral marketing coordination and assistance with any provider educational initiatives
• Serves as local photography and outdoor signage contact.

KPIs

• Social media engagement
• Revenue attribution (budget)
• Marketing Qualified Leads
• Event attendance
• Referral traffic

ORGANIZATIONAL ALIGNMENT:

• Reports to: Marketing Director

REQUIRED MINIMUM QUALIFICATIONS:

• Bachelor’s Degree preferred with degree or major coursework in community relations, public relations, marketing, or a related field. Bilingual candidates are encouraged to apply.
• 2-3 years of relevant work experience combined with ambition, drive, and personality will be valued highly in this position regardless of college degree.
• Hands-on experience with social media, professional relationship building, and event planning preferred. Experience in the dental field is not compulsory for this position.
• Exceptional organizational and critical thinking skills
• Exceptional professional acumen
• Familiar with basic printing terms and procurement
• Ability to budget and prioritize.
• Ability to plan and execute marketing strategies.
• Strong prioritization, organization, and project management skills
• Ability to travel up to 50% - primarily local.

PREFERRED QUALIFICATIONS:

• Baseline understanding of Excel and Microsoft Office suites including Teams and Outlook. Working knowledge of social media platforms.
• Valid driver’s license and reliable personal vehicle required.
• Occasional evening and weekend hours may be required.
• The ability to sit or stand for extended periods of time may be required.
• Set up and tear down of events may require the ability to lift to 25lbs.