Digital Marketing Specialist

Marcum Search is seeking a full-time Digital Marketing Specialist to support, execute and oversee one of our clients cross-channel marketing campaigns for their portfolio of clients.

Responsibilities

• Assist in the strategic planning, execution, and monitoring of client marketing initiatives, including but not limited to email campaigns, digital advertising, lead generation, social media management, and content marketing.
• Source and acquire appropriate visuals and graphics to complement various marketing projects.
• Collaborate with clients and internal teams to develop impactful content that drives tangible outcomes.
• Conduct thorough proofreading and editing of copy across multiple marketing platforms.
• Compile and present detailed marketing reports to track the effectiveness of campaigns and inform future strategies.
• Engage in brainstorming sessions with the team to conceive new, inventive growth and marketing methods.
• Continually suggest proactive strategic marketing ideas for both the organization and its clients.
• Distribute engaging content, such as articles and eBooks, to foster a dedicated audience base.
• Aid in market research efforts to gather valuable insights.

Projects Involved

• Oversee the management of website design updates and enhancements.
• Implement and optimize lead generation and nurturing campaigns.
• Administer the setup and ongoing use of HubSpot CRM.
• Conduct keyword research and execute search engine optimization strategies.
• Manage the setup and monitoring of Google Ads campaigns.
• Provide web analytics reports to track and analyze digital performance.
• Plan and execute social media content and posting schedules.

Qualifications

• 2+ years of experience in B2B marketing.
• Prior experience within an agency environment is considered an asset.
• Proficiency in HubSpot, with relevant certifications highly regarded.
• Familiarity with HubSpot and WordPress CMS.
• Experience with the Google Ads platform.
• Comprehensive knowledge of SEO and SEM strategies, including keyword research and the use of associated software tools.
• Up-to-date with the latest digital trends and knowledgeable about digital marketing tools and best practices.
• Solid research and analytical abilities.
• Proficiency in Microsoft Office Suite and Google Workspace.
• Understanding of Inbound Marketing principles.
• Exceptional project management and writing skills with a strong focus on detail.
• Excellent organizational and time management capabilities.

Marcum Search LLC is an Equal Opportunity Employer.

Marcum Search LLC does not discriminate on the basis of race, ancestry, national origin, color, religion, sex, gender identity, age, marital status, sexual orientation, disability, veteran status, or any other protected classification under the law