Content Specialist

Onsharp is a Midwestern leader in web design, software & app development, and custom integrations. With over 250 clients throughout the United States and abroad, we are focused on building long-term relationships and delivering world-class solutions for our clients.

JOB SUMMARY: As a Content Specialist, this person will perform a wide variety of website and marketing-related tasks whereby all duties are done with accuracy and in a timely manner. This person works with the Website Team and Website Team Manager to develop and enhance an effective digital strategy for our clients.

ESSENTIAL FUNCTIONS:

• Website Team Responsibilities
  • Write and implement SEO best practices
  • Collaborate with the website team to strategically develop website copy
  • Conduct keyword research to enhance search visibility
  • Strategically craft website content and layout
• Google Analytics and Data Analysis
  • Responsible for executing and overseeing the implementation of social media and Google ad strategies
  • Utilize data analytics to identify trends and make data-driven recommendations for optimization
• SEO (Search Engine Optimization)
  • Conduct keyword research to identify opportunities for organic search growth
  • Stay updated on SEO trends and adapt strategies as needed
• Digital Advertising
  • Plan, execute, and manage digital advertising campaigns across various platforms (ex: Google Ads, Facebook Ads)
  • Monitor ad performance, adjust budgets, and optimize campaigns for maximum ROI
• Works closely with the Website Team Manager to understand needs and desired results for client's overall digital strategy
• Encourage consistent branding and messaging throughout clients' campaigns
• Innovative, organized and results-oriented
• Lead generation and nurturing experience

KNOWLEDGE, SKILLS & ABILITIES:

• Good understanding of the basic principles of public relations and/or marketing.
• Strong creative writing and excellent verbal and written communication skills.
• Ability to work individually on a project or in a team environment.
• Demonstrate good judgment and discretion when dealing with sensitive topics.
• Ability to interact with many people and absorb multiple interruptions while staying on task.
• Strong computer and technology skills.
• Learn quickly, research well, and love to take on challenging new tasks.
• Strong attention to detail.
• Excellent customer service and skills.
• Innovative, organized, and results-oriented.

PREFERRED SKILLS:

• Experience managing Google Ads, Facebook Ads, and other digital advertising platforms
• Experience using Facebook, Twitter, blogs, LinkedIn, and/or YouTube
• Experience with HubSpot
• Strong writing experience - page content, copywriting, blog posts
• Graphic design experience/skills

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, Business, Advertising, or other related field.
• 2+ years of relevant experience in marketing.
• Excellent creative writing and editing skills
• Proficiency in Google Analytics and other data analysis tools
• Understanding of current social media and digital trends
• Strong analytical and problem-solving abilities
• Ability to demonstrate time management, organization, and reasonability skills
• Eager to learn and adapt to all projects

CORE VALUES:

• Customer Focused
• Commitment
• Can-Do Attitude
• Collaboration
• Having Fun

WORKING ENVIRONMENT: The majority of work is performed in a professional office setting with a wide variety of people with differing functions, personalities, and abilities.

Onsharp, Inc. is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, disability, veteran status, and other protected characteristics.

Only qualified applicants will be notified.