SOCIAL MEDIA TEAM LEAD

Merit Street Media is seeking an experienced Social Media Team Lead to join our growing Digital Platforms team. The Social Media Team Lead will oversee the day-to-day activities across various brands and social platforms, with a focus on video content. An affinity or familiarity with Dr. Phil, Current Events/News and Political Commentary content is a plus. This position will report directly to the Director of Digital Networks.

This role involves editing and curating videos to align with the platform's audience. Responsibilities also include media management, copywriting, proofreading, and uploading various assets such as reels, clips and stories. The Team Lead will develop platform-specific strategies, build community engagement, and analyze content to ensure it resonates with the target audience while effectively promoting the company's brand.

The ideal candidate has a digital-first approach to the production and distribution of video content, is incredibly detail-oriented, and can with ease navigate the backend of Facebook, Instagram, Twitter (X), TikTok, etc. Experience with Brandwatch is a plus.

Responsibilities and Duties

• Video editing and media handling.
• Oversee and mentor a team of social media specialists, providing guidance, support, and promoting a collaborative and creative environment.
• Provide in-depth analysis and insights to continuously improve strategies.
• Copywriting and optimizing titles, descriptions, and tags.
• Proofreading captions.
• Monitoring livestreams and comments.
• Tracking, reporting, and analyzing the performance of social platforms.
• Coordinating collaborations, cross-promotional activities, and influencer assessments.
• Building community engagement on platforms and replying to comments.
• Staying informed of platform updates and utilizing new features.
• Ensure timely delivery of finished content that aligns with the company goals, brand voice, and creative vision.
• Set and meet revenue goals (where applicable).

Qualifications/Requirements

• Minimum of 4 years of relevant experience working with social platforms.
• Demonstrated success in leading and managing a social media team.
• Detailed working knowledge of Adobe Premiere Pro and Adobe Photoshop.
• Passion for creating impactful and sharable content for our online audience.
• Expert time and project management skills to handle multiple assignments and complete complex jobs under deadline pressure.
• Familiarity with analytics tools and the ability to interpret data.
• Strong ability to work in a fast-paced video production environment while maintaining production standards and efficiency.
• Meticulous attention to quality, detail, and project organization.
• Excellent communication and leadership skills.

Preferred Skills/Experience

• Experience working with all key social media video platforms. (E.g. Facebook, TikTok, Instagram, etc.)
• A/B testing and optimization software. (E.g. TubeBuddy, VidIQ.)
• Experience working in broadcast media.
• Experience working with Current Events/News and Political Commentary content.

Requested Materials

• Resume
• Cover Letter
• Professional references
• A link to online portfolio and/or links to previously managed social accounts

*This is a hybrid position based in the Dallas-Fort Worth, TX area.