Automotive Digital Marketing Manager

Jim Riehl's Friendly Automotive Group

Warren, MI

$60,000 to $90,000 Yearly
Vision , Medical , Dental , Paid Time Off , Life Insurance , Retirement
Full-Time

Job Description

Benefits:

401(k) matching
Competitive salary
Dental insurance
Employee discounts
Health insurance
Paid time off
Vision insurance

Jim Riehls Friendly Automotive Group is seeking an experienced Automotive Digital Marketing Manager. This role involves managing all online platforms to enhance visibility and engagement with our dealerships. The responsibilities include coordinating with OEMs and department heads to ensure compliance with incentives.

The chosen candidate will oversee various digital platforms, encompassing websites, analytics, social media, security compliance, troubleshooting, and serving as the system administrator for all data impacting our online presence. Prior experience in a similar role is essential for this position.

Key Responsibilities:

Website Administration Data Analytics
Overseeing SEM/SEO Vendors
Administering Vendor Marketing Activities
Directing Social Media Marketing Efforts
Reporting & Conducting Performance Evaluations
Ensuring Compliance With OEM Standards

Qualifications:

Sales and Customer Service skills
Online Reputation Management skills
Online Marketing & Digital Marketing skills
Experience in Social Media Management & Engagement
Excellent Written and Verbal Communication Skills
Analytical & Data-Driven Mindset with Experience in Google Analytics
Ability to Create Targeted Email Marketing Campaigns & Newsletters
Experience in Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Bachelor's Degree in Marketing, Business Administration, or a Related Field preferred
Basic Graphic Design Skills & Familiarity with JavaScript & Adobe Photoshop is a plus

All candidates are required to successfully complete a drug test, background check, and driving record verification. Beyond the potential for unlimited earnings, we provide comprehensive benefits including health, dental, vision, and life insurance, a 401(k) plan with a company match, paid vacation, and a professional work environment.