Digital Marketing Manager

Digital Marketing Manager

Responsibilities (including but not limited to):

* Develop and oversee the execution of detailed plans, budgets, schedules, and procurement and production needs for multi-channel promotional campaigns, including print and digital advertising, publications, promotional materials, displays, direct mail, e-mail, public relations, personal sales, website, and social media

* SEO, Assist in Web Design/Functions, Organic/Paid growth strategies, Competitor Comparison,

* Write, proof and/or edit copy for web and for print publication

* Digital content management of the website, email and social media accounts

* Evaluate, improve, and streamline content creation and proofing systems and decision-making processes

* Manage all components of digital ad campaigns, as well as Reporting & Optimizing

* Manage all components of Social media growth, content, and reporting key performance indicators to Marketing Director.

* Be a consistent brand guardian and mission champion

* Serve as liaison to staff for marketing resources

QUALIFICATIONS:

* 4-year college degree preferred

* Minimum 2-3 years related work experience

* Proficient in Office applications (Word, Excel, Google Docs ect)

* Proficient with website and email management systems (WordPress / Keap)

* Proficient with social media business account management (Facebook, Instagram, Twitter, LinkedIn, YouTube, Tik Tok)

* Basic graphic design skills are a plus (Photoshop, InDesign, or other)

* Excellent communication, project management and organizational skills

* Excellent organization and time management skills with the ability to manage the implementation of simultaneous plans and programs while effectively meeting deadlines

* Experience in the creation of digital marketing assets

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