Brand Marketing Director (Remote)
Cypress HCM
New York, NY
Brand Marketing Director (Remote)
Cypress HCM
New York, NY
- $200,000 Yearly
- Full-Time
Job Description
Brand Marketing Director
Responsibilities:
- Lead brand marketing, strategy, messaging, content, PR and social media
- Foster relationships with external partners
- Manage the brand department's vision, goals, and budget
- Ensure the team is able to bring initiatives to life
- Work alongside Creative Director to direct the ongoing development of the brand
- Garner international press and social virality
- Build a team and lead all reporting on brand initiatives, delivering campaign effectiveness metrics to push business growth and brand recognition
- Partner across the organization on key cross-functional initiatives that will drive the growth of the business including new product launches, leading go-to-market strategy and execution
- Oversee all advertising creative strategy and development across paid channels, partnering with the acquisition team to scale media efficiently and unlock new opportunities for customer growth
- Identify the right partnerships for the brand across product, content, influencers, and celebrities while constantly evolving our partnerships strategy based on learnings and trends
- Lead PR and comms planning to continue to secure big brand pieces, build credibility through product features and awards, and build brand awareness
- Grow the brand's social media presence and set the strategy across channels
Experience:
- 10+ years in a marketing leadership role, with a strong focus on growth, strategy, and execution
- Solid brand marketing and PR experience in launching a new product successfully
- Time management skills to handle multiple projects and meet deadlines
- Excellent problem-solving and communication skills
- A background in fashion or luxury product segments is a PLUS.
- Experience working in a startup environment and remote culture is a PLUS.
Compensation: $120 - 200k annually
This is a 100% remote role.
Address
Cypress HCM
New York, NY
USA
Industry
Business
Posted date
11 days ago
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