SEO & CRO Manager

Company Overview:

Allied Outdoor Solutions is the leading Texas builder of outdoor living projects, specializing in designing and building custom decks, patios, and outdoor kitchens. With a strong commitment to craftsmanship and customer satisfaction, Allied Outdoor Solutions has established a solid reputation in the industry and has completed over 20,000 projects. We are currently seeking a skilled and innovative marketer to join our team and help increase top-line growth for the business.

Position Overview:

In this hybrid role, you will be responsible for increasing organic traffic to the website via SEO tactics, and improving conversion rates on the site for all channels. You will act as the primary "product owner" for the website coordinating closely with our Product & Engineering team for A/B tests and updates. The ideal candidate should have a strong background in SEO and marketing strategies, a keen eye for analytics, and a passion for staying up-to-date with the latest industry trends.

If you geek out over data while having a passion for great user-experience, this is the role for you to stretch your creative and analytical skills.

Responsibilities:

• Develop and execute comprehensive SEO strategies to increase organic search visibility, drive traffic, and improve keyword rankings for relevant terms in our markets of operation.
• Conduct keyword research to identify relevant topics and opportunities for content optimization and expansion. Work with internal and external resources to create high-quality, SEO-friendly content that aligns with target keywords and audience intent.
• Optimize website structure, metadata, and on-page elements for improved search engine indexing and ranking. Work closely with the engineering team to implement technical SEO best practices, page-speed and website optimizations.
• Monitor and analyze website performance using Google Analytics, and other SEO tools, and provide regular reports on key metrics and KPIs.
• Lead A/B testing and conversion rate optimization initiatives to enhance user experience and increase conversion rates across key touchpoints in the lead funnel.
• Identify areas of improvement in website design, user flow, and conversion funnels through data analysis and user behavior insights.
• Stay informed about industry trends, algorithm updates, and emerging technologies related to SEO and CRO, and recommend strategies to adapt to changes.

Qualifications:

• Proven experience in SEO strategy development and execution, with a strong understanding of search engine algorithms and ranking factors.
• Demonstrated expertise in website optimization techniques, including on-page SEO, technical SEO, and site speed optimization.
• Experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, aHrefs, or similar platforms.
• Proficiency in conversion rate optimization principles, A/B testing methodologies, and UX/UI best practices.
• Strong analytical skills and the ability to interpret data to drive actionable insights and recommendations to drive performance improvements.
• Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams.
• Self-motivated, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.
• Familiarity with HTML, CSS, and JavaScript is a plus.
• Certifications in SEO and CRO (e.g., Google Analytics, Google Ads, HubSpot) are desirable.
• Creative thinker with a passion for innovation and staying updated on digital marketing trends and best practices.

Join our team at Allied Outdoor Solutions and contribute to our mission of creating exceptional outdoor living spaces. If you are a driven and results-oriented digital marketing professional, we would love to hear from you!

To apply, please submit your resume, cover letter, and any relevant portfolio or certifications.