Social Media Manager

DKY Social Media Manager

DKY is looking for an experienced Social Media Manager to build and lead our Social Media service offering and manage the agency’s Social presence. The ideal candidate will be a proactive, self-starter with the vision to capitalize on opportunities to grow both client and DKY Social engagements. DKY team members are expected to serve clients and one another with integrity, compassion, and authenticity.

This new role will integrate Social Media into larger communication plans, working seamlessly with DKY’s Account Supervisors, VP of Digital, Director of Digital Marketing, and Director of PR and Content. (See qualifications.)

JOB RESPONSIBILITIES

Lead and Strategize:

Assess Social Media opportunities, select/manage platforms, and develop Social strategies that support overall marketing and communication goals for clients and the agency

Develop strategic plans for increasing awareness and engagement and nurturing leads across all targeted channels

Serve and support client Social teams with excellence, tailored to client needs

Develop efficient workflow policies and processes with the client and agency colleagues

Content Plan, Produce, Engage:

Collaborate with Director of Content & PR to develop master content calendars

Plan and post timely, high-quality content, including graphics, video, live streams, chats, and other engaging, interactive formats

Work independently when needed for timely posts, observing agency standards/processes

Plan, schedule, and publish timely content that attracts engagement, traffic, and leads

Work with DKY Account teams to oversee Social campaigns through production and approvals

Create and maintain a clear brand personality for the client in online communities

Incorporate SEO content into writing assignments

Monitor, Measure, Reports:

Listen, engage, answer questions, build loyalty, take the pulse of client Social communities

Research opportunities and manage Social Listening campaigns

Monitor competitive Social presence and activities

Identify, measure and grow key metrics via performance analytics

Report business value of Social in driving lead and conversions using Sprout Social in coordination with DKY’s Director of Digital Marketing

Content Assistance:

Assist the Director of Content and PR in writing and producing timely content required to fulfill plans

Media Relations:

Ability to assist with media pitching and news placement is a bonus

QUALIFICATIONS

Bachelor’s degree in public relations, communications, journalism, or related field and 3+ years of related experience in Social Media management. Track record of successful paid and organic campaigns, community management, and Social Media strategy development. Strong writing and content development skills are required in multiple formats, including live events, video, podcasting, blogging, and others. Must be strategic, organized, responsible and cultivate excellent relationships with clients and colleagues. We are looking for a team- and service-oriented person who is highly-motivated to learn and contribute in a dynamic and growing business.

CORE COMPETENCIES

Proactive self-starter

Strategic vision

3+ years of Social Media experience in B2B and B2C

Organic

Paid

Community Management

Social Listening

KPI-based reporting

Sprout Social working knowledge

SEO & keyword research

COMPENSATION

Salary will be based on qualifications and experience. DKY offers a comprehensive benefits package, including:

Health Insurance + HSA Contribution

Dental and Vision Insurance

Disability and Life Insurance

Paid Holidays + Paid Vacation/Sick (PTO)

401k Retirement Plan w/Company Match

Flex Work (hybrid of in-office/remote)

COMPANY

DKY is an independent, Minneapolis-based brand marketing, advertising, and public relations agency. We have a 27-year history of delivering exceptional, effective strategies and campaigns for a wide variety of B2B and B2C clients.

Our mission is to help good people build brands of great impact.

We care deeply about the work and the people we serve and strive every day to keep our relationships as productive and meaningful as possible.

HOW TO APPLY

DKY is an equal opportunity employer. Please complete the form below and include your resume and a summary of why you would be a fit for this role at DKY. No phone calls, please.