Analytics Optimization Specialist (Analytics Manager)

Latitude, Inc.

Miami, FL

Full-Time

Job Description

New Job Opportunity - Analytics Optimization Specialist/ Analytics Manager

New and exciting job opportunity with a client based out of Miami, FL. Looking to hire an experienced analytics manager with a minimum of 3+ years of related work experience working on a digital marketing team. Must have technical ability in SQL, Tableau, or Adobe Analytics. Must have experience measuring paid media.

Must have industry experience in travel/hospitality, live entertainment, or e-commerce

Logistics of the Role:

Full Time - Direct Hire
Hybrid - 2 days a week on site (Tuesday and Thursday)
Compensation - 80-110k (Dependent on experience)

Day to Day Activities:

Provide leadership in identifying strategic reporting and analytics needs to drive business unit goals and objectives.
Architect solutions based on our clients' objectives
Translate requirements into analytics roadmap and delivery plan
Lead team and manage delivery chain
Deliver end-to-end insights, performance dashboards and Return on investment analysis, applying media, behavior, and performance data
Design and implement measurement frameworks, test/learn strategies, and optimization scenarios to improve clients' media performance

Qualifications/Requirements:

Bachelors degree in marketing or a related field is required
3+ years of experience in consumer insights and/or analytics with increasing responsibility and focus on data analytics in E- Commerce, live entertainment, or travel/hospitality
Adobe Analytics Experience is required
Experience with SQL, Tableau, or BI Tools
Experience measuring paid media

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