Manager, Business Development - Huddled Masses

Brand: Huddled Masses

Job Title: Manager, Business Development

Job Type: Full-Time

Location: Remote

About Us

Direct Digital Holdings (Nasdaq: DRCT) is a leading advertising and marketing technology platform that collectively delivers marketing solutions through its three brands in the Digital Advertising and AdTech industry: Colossus SSP, Huddled Masses, Orange 142. As the 9th Black-owned company to go public in the U.S., we take immense pride in our role as industry trailblazers to help brands, middle market companies, Fortune 500 and agencies deliver successful marketing results that drive return on investment and strategic growth objectives. Direct Digital Holdings is not just shaping the present; we’re paving the way toward providing Digital Advertising for Everyone.

Huddled Masses: Digital marketing and advertising consulting company that provides solutions to SMB advertisers and media agencies growing their business. Huddled Masses brings performance marketing to the next level by optimizing the digital sales pipelines for businesses of all sizes.

The Opportunity

Direct Digital Holdings is seeking an ambitious, energetic, and experienced Business Development Manager to join the team at Huddled Masses.

The Business Development Manager should have a proven track record of driving sales revenue and selling marketing/digital advertising solutions to business-to-business (B2B) clients. This role will develop relationships with new clients and direct advertisers to fulfill their digital media needs and maximize their potential on all platforms. They are responsible for directing sales processes to generate results, planning, and overseeing all client campaigns, and identifying market opportunities and market/platform shifts while maintaining an awareness of new services and competitor status.

Responsibilities

• Proactively complete activities such as cold calls and emails, research, and face to face meetings to fill sales pipeline and meet predetermined weekly, monthly, and quarterly sales goals.
• Manage and monitor prospective leads in the CRM as they are nurtured and developed into qualified opportunities through the closed/won stage.
• Ensure that both customers and prospects have a detailed understanding of digital media solutions through a consultative selling approach.
• Support the client’s customer journey to launch campaigns on time, within budget, and to predetermined target audiences.
• Utilize CRM platform on regular basis and other tools to track, plan and report client activity daily and weekly to management.
• Ensure customer satisfaction by proactively anticipating issues, responding quickly and accurately to problems, and problem solving creatively to find solutions for customers.
• Maintain standards of performance as outlined by management, including monthly revenue targets, active retention account goals, and weekly sales meeting targets.
• Develop and present monthly reporting and conduct quarterly business reviews.
• Work collaboratively with cross functional teams, including Media Services, Marketing, Account Services, Operations and Product teams.
• Build strong partnerships by acting as a dependable, results-oriented partner, understanding and effectively communicating our client’s evolving needs.
• Stay up to date on digital media solutions/tactics, the programmatic industry landscape, and local market dynamics, and communicate these at all organization levels to support business proposals.
• Serve as an industry expert in digital advertising specifically in search, eCRM, marketing strategy, and social media.
• Showcase thought-leadership and intellectual curiosity to seek out innovative tactics to solve business challenges.
• Monthly networking at industry functions and conferences to drive new relationships and lead generation.
• Identify additional revenue or partnership opportunities with current clients, while continuing to prospect for new business.
• Demonstrate consistent communication and follow through with accounts, management, production, and other applicable departments to drive client retention, growth, renewal, and satisfaction through reviewing digital ad performance reports and make recommendations to further increase results of the customers advertising campaigns.
• Travel as needed to meet with key decision makers to close and retain clients and conduct quarterly business reviews.

Qualifications

• Four to eight (4-8) years of experience in sales or business development selling digital marketing/advertising in a mid-sized agency setting is required.
• A bachelor’s degree from a four-year university in Business Administration, Marketing, Advertising, or other related field is preferred, or additional experience in lieu of a degree.
• Knowledge and understanding of demand-side (DSP) advertising, social media advertising, search engine marketing/optimization, and services focused on marketing (webpage development, content development, influencer marketing, etc.).
• Familiarity with the RFP/RFI process within the context of a digital media brand or marketing agency.
• Proven ability to meet or exceed an individual revenue target while accomplishing other defined goals within a role.
• Ability to identify prospective clients, understand their business/organizational challenges, and formulate strategies to alleviate pain points.
• Strong communication skills with the ability to relay complex technical concepts in simple terms while engaging in active selling techniques, account management, and navigating evolving digital expectations.
• Ability to take a consultative approach to all meetings, with prior research and audit of prospective clients’ digital footprint.
• Strong presentation skills and professional presence to lead the sales process with appropriate customer executives and business partners.
• Proven ability to form relationships with agencies and other businesses in the marketing and advertising ecosystem.
• Strong work ethic with a positive attitude, pride in quality of work, and passion for collaboration in a team environment.
• Expertise in MS Office including Outlook, Word, Excel, and PowerPoint.
• Effective utilization of CRM and pipeline tracking (i.e. Salesforce, Pipedrive, HubSpot, Zoho, etc.).
• Ability to travel monthly for in-person meetings, speaking engagements, board meetings, tradeshows, etc.

Compensation

Base salary plus annual bonus, commissions, and benefits.

Benefits

Our “Culture of Care” philosophy is important to us, and we recognize that each member of our team contributes to creating and maintaining an environment of open communication, respect, professionalism, fun, and caring for those we work with.

We place a high value on work-life balance and offer a hybrid work environment as well as flexible PTO.

We also care about your health and well-being, and strive to deliver above market health, vision, dental, short- and long-term disability, and life insurance benefits at no cost to our employees.

We encourage you to take initiative in your health through gym membership reimbursements and incentive wellness programs.

Furthermore, we want to help you financially plan for your future by offering a 401(k) plan with a match, free financial coaching/counseling and student loan assistance and tuition reimbursement.