Digital Marketing and Communication Specialist

The Digital Marketing and Communication Specialist is responsible for developing, overseeing and optimizing online traffic to maximize sales and increase brand awareness across multiple channels. This individual will oversee campaign development, paid media planning and activation, full-funnel strategy, audience and persona alignment, and digital channel analysis and reporting. This role will be based onsite at our Deptford, NJ office.

Essential Duties and Responsibilities:

• Develops (in partnership with the VP of Marketing) and implements the digital marketing strategic plan designed to drive brand awareness, member engagement & retention, product penetration, and new member acquisition.
  
  
• Oversees the content for the credit union's various digital marketing channels including, but not limited to, website, emails, social media pages, press releases, etc., and ensures the content aligns with brand voice, mission, promotions, campaigns, or other content objectives.
  
  
• Maintain social media content/production calendar to engage with the membership by posting content, managing comments and reporting analytics for FHCU social media channels: Facebook, X, Instagram, LinkedIn, Google, YouTube.
  
  
• Work with stakeholders to design various supporting online assets, such as web banners, promotional landing pages, email campaigns, eNewsletters, etc.
  
  
• Manages ongoing review of website content, functionality and third-party interfaces, ensuring accuracy of content, regulatory compliance and proper functionality.
  
  
• Manage email deployment schedule, process, list management and member contact experience.
  
  
• Responsible for overseeing digital signage programming and update content as necessary.
  
  
• Participates in valuable credit union self-development education programs and required compliance courses through self-study, third party training programs, and the credit union's training department; remain current and knowledgeable of all aspects of local, state and federal regulations that affect the credit union.
  
  
• Develop and deploy press releases relating to community outreach efforts, new product launches, special events, etc.Assists in the development and execution of the credit union's overarching advertising and marketing plans and activities, as well as other departmental projects as assigned.

Qualification Requirements

Educational/Training Requirement:

• Minimum of an associate degree in marketing, advertising or public relations or currently working toward completion of a degree

Experience:

• Two (2) or more years of marketing experience in digital marketing with history of producing quantifiable results, including but not limited to demand generation, inbound marketing, digital advertising, social media, SEO, SEM, conversion optimization, and reporting and analytics)
  
  
• Financial Services Industry experience preferred

Licenses/Certifications:

• None

Knowledge, Skills, and Abilities:

• Excellent written and verbal communication
  • Proven writing abilities
  • Proofreading and copy editing

• Social Media
  • Proven expertise in Social Media platforms
  • Research audience preferences and discover current trends
  • Create engaging text, image and video content
  • Design posts to sustain readers' curiosity and create buzz around new products
  • Stay up to date with changes in all social platforms, ensuring maximum effectiveness
  • Facilitate online conversations with customers and respond to queries
  • Report on online reviews and feedback from customers and fans
  • Develop an optimal posting schedule, considering web traffic and customer engagement metrics
  • Oversee social media accounts' layout
  • Suggest new ways to attract prospective customers, like promotions and competitions
  • Experience with digital al marketing and web tools, such as Google Ads, Google Analytics, Facebook Business Manager, and LinkedIn Advertising,

• Desktop Publishing
  • Highly proficient in Microsoft Office Suite with the ability to create spreadsheets and PowerPoint presentations
    
    
• Basic Graphic Design
  • Ability to create documents utilizing InDesign
  • Ability to make adjustments to files in Photoshop and Illustrator
    
    
• Outstanding Organization
  • Publication scheduling
  • Timeline Creation
• Ability to handle multiple projects and details simultaneously and with conflicting deadlines
  
  
• Multitasking and analytical skills

Physical Requirements:

The physical demands require a person to remain seated for an extended period of time, lift objects weighing 2lbs. or more and perform repetitive hand movements on a keyboard.

Americans with Disabilities Act (ADA):

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job duties of the position. If you need to request and accommodation please contact Talent Services at 856-232-9000 ext. 5104 or via email to TalentServices@firstharvestcu.com.

First Harvest Credit Union is an Equal Opportunity Employer/Veterans/Disabled