Content Marketing Manager

About Mindful Support Services

We are a mental health organization focused on business-to-business support services for independent therapy and psychiatric private practices. We provide administrative and organizational services to simplify the processes of lead-generation, marketing, billing, and collecting payments from patients and insurers. Our teams support over 1,400 mental health providers, and in turn over 20,000 patient visits per week across 11 locations and virtually via Telehealth.

We have built the Mindful Therapy Group brand from the ground up with over 12 years of dedication to solving the complex processes of the healthcare landscape in innovative ways, creating a platform geared toward growth, and working to meet our mission of creating improved access to high-quality mental healthcare.

About the Role

The Content Marketing Manager will create compelling marketing collateral to support our campaigns. This integral role will report directly to the Sr. Director of Marketing and will take the lead in developing visual assets and marketing copy for the marketing team. The ideal candidate will be a strong graphic designer and copywriter, adept at writing engaging and compelling marketing copy, and executing marketing creative from concept to delivery.

Responsibilities

• Create stunning graphic design for print, digital, and video which communicate the Mindful vision, aesthetic, and culture.
• Help build the brand voice by writing compelling copy which delights our audience and establishes Mindful as leaders in the Mental Health space.
• Create, execute, and measure performance of marketing campaigns and initiatives to drive KPI goals for the business.
• Create diverse content, including print and digital design, copywriting, and video editing.
• Develop personal brand for founders on social media and help to establish them as thought leaders in the Mental Health space.
• Be eager to add value to overall marketing program success by wearing many hats and thinking outside the box.

Requirements

Qualifications

• Graphic Design: Strong sense of visual imagery, typography, and layout. Able to quickly create mock-ups and final assets using professional design software.
• Copywriting: Able to learn our voice and write compelling marketing copy.
• Communication: Proficiency in clear and consistent visual, verbal, and written communication.
• Adaptability: Ability to read situations and respond to the needs of the business.
• Curiosity: Desire to learn new skills and explore ideas with an open and collaborative attitude.
• Visionary: Ability to articulate and share the organization's future with a clear vision and plan.
• Strategic mindset: Proactive thinking, considering the big picture and developing action plans.
• Analytical thinking: Leverage data to make informed decisions; ability to make informed decisions with incomplete or ambiguous information.

Skills/Attributes

• Graphic design
• Copywriting
• Typography and Layout
• Storytelling
• Communication

Required Experience

• 3+ years of proven visual and written communication experience for an agency or large national organization.
• 3+ years of performance-based marketing campaign management.
• Expert knowledge of professional design applications, including Adobe InDesign, Illustrator, Photoshop, and working knowledge of consumer apps such as Canva.
• Portfolio of graphic design and copywriting examples.

Preferred Experience

• Familiarity with WordPress or other content management systems for website maintenance.
• Familiarity with video editing tools, such as Adobe Premiere and After Effects.

Education

• Required: BA/BS degree in Marketing, Communications, or a related field.

Benefits

Compensation and Benefits:

• 75% employer covered Health, Dental & Vision benefits plan

• 401(k) savings plan with employer matching upon eligibility
• 8 paid holidays
• 15 PTO days accrued annually
• Professional and career development opportunities
• Compensation evaluated with opportunities for advancement

Job Type: Full-time, Fully In-Office

Salary: $80,000- $100,000 per year.

We are an equal opportunity employer with a progressive workplace based on teamwork, integrity, and customer service. We are committed to cultivating the long-term professional potential of our team. Applicants from all fields are encouraged to apply. Background check required. Come join a strong team making an impact in the service world of mental health!