DIRECTOR OF MARKETING & BRAND STRATEGY

JOB TITLE: DIRECTOR OF MARKETING & BRAND STRATEGY

DEPARTMENT: MARKETING

REPORT TO: PRESIDENT & CEO

WAGE CATEGORY: EXEMPT

Responsible for overall strategic vision and development of plans for branding, content, and overall marketing, including the supervision of marketing team. Responsible to establish policy, procedures, operational systems and implement the Chamber's strategic marketing plan. Brand gatekeeper responsible for oversight of brand utilization, graphic representation, and management. Responsible for digital media strategy including all marketing assets: website, social media, Chamber television show, member-centric magazine, newsletter messaging and other utilized assets. This role is also part of the team to develop world-class memorable events through successful member-focused brand activation. This individual will be the voice of the brand, while maintaining the integrity of the organization.

As a servant leader of the community, the Director of Marketing & Brand Strategy delivers support to our Vegas Chamber membership through branded events, and media assets. Support includes, but is not limited to, targeted content production, branded graphics, presentation for sales and events, as well as creating new resources aimed to connect the Chamber, its members, and the community.

ESSENTIAL FUNCTIONS/OBJECTIVES:

• Responsible for creation and supervision of annual budget for Marketing department

• Responsible for creating and implementing a segmented marketing plan that ensures the proper member and public awareness of the Chamber's role, reflects the strategic vision of the Chamber’s business development goals, and maximizes the commercial impact of content produced

• Responsible for the overall branding of the Vegas Chamber and representation in market

• Design and oversee the development/maintenance of a content strategy that supports and extends initiatives across the organization, using analytics to optimize content types and drive engagement, conversions, and sales and retention efforts

• Exhibit compelling storytelling through all content and use of digital and social media platforms

• Develop and mentor Marketing team members to assist them in reaching professional goals

• Responsible for the oversight of all branded Chamber materials, including working cross-departmentally on development and implementation of membership packages, campaigns, and other business development initiatives; printed and digital pieces; broadcast announcements; website; on-hold messages; social media; video content; testimonials; blogging; and other miscellaneous media exposure and special projects

• Publisher and managing editor of the “Taking Care of Business” magazine

• Executive producer of the Vegas Chamber “Taking Care of Business” television show

• Serve as the key liaison for the Executive Women’s Council, support the Chair of the Executive Women’s Council and the Steering committee

• Lead the vision and implementation for the awarded Clark County Grant, focused on “Workforce Portal” to connect local residents to sustainable employment and education/upskilling

JOB SPECIFICATIONS:

• Bachelor’s degree in marketing, communications, journalism and/or similar

• At least 8 years’ experience as marketing director

• Strong verbal and written communication skills including writing, editing and proofreading

• Proficiency in sales, advertising planning and execution, research, and public relations

• Prior management, staff development and supervision experience

• Excellent mastery of written and verbal communication skills

• Knowledge of print and broadcast production techniques, social media and Internet communications strategies

• Experience in SEO/SEM best practices

• Servant leadership approach preferred

• Knowledge of research techniques

• Prior experience in budget preparation and line-item analysis of expenditures

• Other duties as assigned