Audience Development Manager

About Our Company:

Arizent’s mission is to advance professional communities across a variety of today’s most transformational industries, including Financial Services. We do this by uncovering powerful ideas, rallying industry leaders around them, and benchmarking their progress. Our services include the distribution of powerful content across digital channels, as well as making meaningful connections through our live events and peer networks.

If you’re interested in an organization that combines a storied 150-year legacy with a start-up mentality, we invite you to get to know us: www.arizent.com

About the position:

We have an exciting opportunity for an Audience Development Manager. This role is at the center of our seven communities, helping to create new ways for audiences to discover and engage with our content.

An important aspect of this role is the ability to develop insights from our data and reporting, that our editors can use to inform their decision making.

You will be part of a team that works with all content and marketing teams in the organization. Success in this role requires collaboration across Editorial, Product, Research, Audience, and Marketing. You’ll be central to the success of our mission to grow deeply engaged audiences across our seven communities.

Primary job functions:

• Social Media
  1. Build and oversee organic and Paid social media strategy across the organization
  2. Oversee and lead a company wide social media task force
  3. Coordinate between key stakeholders for organic and paid social campaigns and build operational processes
  4. Manage the complete lifecycle of campaign execution and reporting
• Search Engine Optimization
  1. Develop content recirculation strategies, and support the editorial teams implementation of them
  2. Provide best practices, tools and guidelines to editorial for on-page SEO optimization
  3. Conduct adhoc keyword research or best practices trainings by request
  4. Provide keyword insights for major packages and headlines
  5. Work with product team to recommend and flag technical SEO updates and fixes
• Syndication Partner Management
  1. Maintain day-to-day communication with key partners including LinkedIn, Apple News, and Yahoo Finance
  2. Build and implement strategy for key channels, including training for participants
  3. Regularly report data and identify strategies to assist in growth of these channels
• Reporting and Analysis
  1. Lead monthly content strategy and performance sessions with insights for each brand
     • Provide insight into content themes, production and performance
     • Analyze data to provide targeted recommendations for improved optimization and promotion across organic channels
  2. Coordinate with Subscriptions and Growth Content to provide monthly insights
  3. Oversee dashboard and reporting related to social media channels
  4. Work with data team to provide up to date metrics in Content Performance Dashboard
• Marketing & Content Operations
  1. Day to day management of SEM, SEO and social platform vendors
  2. Conduct trainings on all social media platforms and best practices. Provide all social media onboarding trainings as well as adhoc social media trainings by request
  3. Provide technical support for social media channels across the organization
  4. Manage access and training for SEO, SEM and Social platforms
  5. Build operational processes for SEO, SEM and Social

Qualifications:

• Familiarity with social media management platforms
• A minimum of 3 to 5 years experience curating and promoting content through social media
  1. Experience managing organic and paid social media campaigns
• Any knowledge of banking, financial services, and the insurance industry is a plus
• Experience analyzing marketing analytics including all the KPIs associated with website analytics, email performance, social media, registration and subscription conversions – and formulating content marketing activities based on the results
• Ability to write and communicate data-driven insights effectively and succinctly
• Past experience – or desire to learn internal executive communications skills
• Ability to work in and succeed in a matrix environment
• Ability to work in and succeed in a fast-pace and deadline driven environment
• A two or four-year college degree, preferably in Liberal Arts, Marketing or Journalism

Why Join Arizent?
At Arizent, we believe that diversity is not just a policy; it's a source of strength and innovation. We are committed to fostering an inclusive workplace where all employees feel valued, respected, and empowered to bring their authentic selves to work. Our inclusive culture encourages individuals to reach their full potential. Our dedication to diversity and inclusion is reflected in our Employee Resource Groups (ERGs), which play a crucial role in creating a supportive and enriching work environment.

We offer a competitive compensation and benefits package. Applicants are invited to state their salary expectations in their cover letter. Salary determination will be based on factors such as the candidate's work experience, knowledge, skills, and geographical location. Our generous benefits package includes medical, dental, and vision coverage; disability and life insurance. In addition to holiday pay, we offer parental leave, paid vacation, sick, personal, and mental health days. A 401k program; a pretax transportation payment program and a fitness reimbursement program.

As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, height and weight, protected veteran status or any other protected status.

To apply for the position, please submit your resume and cover letter. We look forward to welcoming diverse and talented individuals to our team!