Marketing Coordinator at The Hub Bike Co-op

Marketing Coordinator

Responsibilities

This position is responsible for overseeing marketing tasks, marketing budget and facilitating the Marketing Committee at the Hub Bike Co-op . This position manages in-store branding, signing, and merchandising, as well as ensuring bottomliners for all Hub Marketing events and outreach tasks. This position will work with the New Bike Buyer and Parts/Apparel/Accessories Buyers to help create effective store merchandising, and will work with our Workstand Marketing Account Coordinator to effectively manage online marketing content.

Duties

• Create a consistent, active voice for The Hub in its media & social media outlets
• Research new ways The Hub can expand its media reach
• Using profit numbers from the previous year, establish marketing budget, double check with financial committee, and split up budget into subgroups
• Bottomline the creation of print and online media for advertisements, sales promotions, events, etc.
• Curate content appropriate to The Hub’s mission and values to post on Hub social media 
• Work with Marketing Committee to prepare agendas & facilitate monthly Marketing Committee meetings
• Work closely with Workstand Marketing Account Coordinator for online media and marketing calendar
• Prepare marketing updates for the Co-op’s monthly all-staff general meeting.
• Forward marketing emails to the appropriate bottom-liner or read and respond to marketing emails in a timely manner
• Collaborate with and use feedback from the Workstand Account Coordinator, Marketing Committee, the O/R committee, and the online sales coordinator to create & regularly update highlights on The Hub’s main page & social media outlets
• Maintain neat, organized computer files for marketing.
• Maintain blog and social media accounts by managing/sharing account permissions
• Monitor and respond to thehub@ general and marketing@thehub emails, or forward them to a more relevant department or coordinator 

Promotional and Branding Duties

• Collaborate with the Parts and Accessories buyer to ensure the design and purchase of all Hub-branded merchandise 
• Communicate with Bike Buyer to work out changes in bike line and pricing 
• Work with Front End, O/R, & Marketing Committees to prepare for all sales/promotional events
• Track store displays and promotional materials expenses within Marketing Budget

Outreach, Events, and Donations Duties

• Facilitate Hub involvement in community events as well as create new Hub-sponsored events pertinent to the Hub’s mission & vision
• Point person for Hub-Sponsored racing teams
• Bottomline Contract Negotiations 
• Defacto Liason for Events & Sponsored Rider Benefits
• Maintain The Hub’s marketing calendars
• Maintaining External events calendar for the public
• Maintaining The Hub’s Internal marketing calendar to reflect committee commitments
• Tracking events, donations & activities within the Marketing Budget
• Develop & send a proofread, monthly newsletter highlighting upcoming events, sales and other submissions

Required Skills & Qualifications

• Experience editing a variety of media
• Organized and detail oriented
• Experience facilitating timelines and detailed plans 
• Ability to prioritize tasks and work independently and efficiently
• Ability to set deadlines and follow through with them
• Ability to maintain a budget 
• Willingness to expand one’s knowledge base about the role by attending seminars, researching, etc.
• Experience in communication and interpersonal group relations
• Ability to have candid conversations with co-workers and maintain an open and respectful environment

Desired Skills & Qualifications

• Experience in marketing and outreach
• Ability to create aesthetically pleasing displays that excite customers about our products
• Event coordinating experience
• Ability to use Canva to create advertisements and proper signage for products and seasonal sales, and other promotional events
• Experience planning social media content to maintain a consistent social media presence during all seasons
• Management/supervision experience preferred
• Experience with cooperatives

Time Commitment

• This position is allotted 20 hours weekly, year round
• Expected Full Time (32-40 hours/week), with one weekend shift required weekly; additional hours filled with Sales or Service floor shifts
• Must attend monthly General meetings (2 hours/ea) 
• Must organize &/or attend monthly Marketing Committee meetings (2 hours/ea) 
• Must attend monthly Finance Committee meetings (2 hours/ea)

Compensation

• This position qualifies as Level 4, overseen by Worker Ownership due to the significant financial responsibility. Minimum $18.75/hr with consideration for experience.
• PTO plus the flexibility to request additional unpaid time off
• Employee discounts on bike and product purchases
• Paid parental leave available after 1250 hours worked
• Option to apply to become a Worker-Owner after 1000 hours worked, which includes access to partially-subsidized health insurance and annual patronage dividends

____________________

The Hub Bike Co-op does not and will not discriminate for or against any employee or applicant for employment based on sex, gender expression, gender identity, race, religion, creed, color, national origin or ancestry, age, disability, marital status, sexual orientation, military or veteran status, genetic information, child or spousal support withholding, citizen or immigration status, or status with regard to public assistance. This policy applies to all aspects of employment at the Hub Bike Co-op, including recruitment, advertising, hiring, training and development, promotions, transfers, terminations, demotions, layoffs, compensation and benefits, social and recreational programs, and all other conditions and privileges of employment in accordance with applicable federal, state, and local laws.

Available shifts and compensation: We have available shifts all days of the week. Compensation is $18.75 - $28.50/hour.

About The Hub Bike Co-op: The Hub Bike Co-op is a worker-owned and operated bicycle repair and retail center serving the greater Twin Cities cycling community. We provide a welcoming and safer space for people from all walks of life to approach cycling in a non-judgemental atmosphere, whether they are commuters, recreational riders, competitive cyclists, or are just beginning their cycling adventures. Our motto is, "All types of bikes, for all types of people." In addition to our curated spread of bikes, cycling accessories, and cycling apparel, The Hub offers many complementary services, including: -Financially-accessible bicycle repair classes -Refurbishment and resale of used bikes at great value -DIY bike repair stations for rent -Comprehensive bicycle fittings -Free open shop nights in partnership with Twin Cities Grease Rag and the Bicycle Alliance of Minnesota, with specific offerings for femme and gender diverse folks and BIPOC folks -A full suite of repair services tailored to your individual cycling needs by our personable and professionally-certified mechanics The Hub prioritizes mindfulness for a positive environmental, economic, and social impact in our business operations whenever possible. We source locally-produced and environmentally-friendly products and shop supplies, and take our services as community scrap metal, rubber, and e-waste recyclers seriously. We strive to purchase our product from other local and independently-owned businesses and reinvest in our local economy. We are actively involved with our neighborhood organizations, residents, and local government to promote the accessibility of cycling on an individual, structural, and legislative level. As a cooperative, we center the well-being of workers, and stand behind and strategically support growing cooperatives and collectives, and unionization and worker's rights movements. Our faith in the power of the bicycle to unite people, provide economic and transportation liberation, boost well-being and quality of life, and to serve as a functional and enjoyable alternative to a car-centric society is behind everything that we do. Learn more about us at www.thehubbikecoop.org.

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