Digital Marketing Manager

Ready®, one of the fastest growing sports nutrition companies in America, is looking for a Digital Marketing Manager Our company’s products are currently available in over 17,000 retail outlets including the largest clubs and mass retailers in the United States. At Ready, you can enjoy the energetic and fast-paced team environment of an exciting entrepreneurial firm whose co-owners and product spokesmen include superstars Aaron Donald (NFL) and Giannis Antetokounmpo (NBA). We foster a competitive, hardworking culture that reflects the active and healthy lifestyle that resonates with our product and inspirational brand messages. You’ll be a valuable member in Ready’s continued rise as a significant player in the sports nutrition industry.

Responsibilities:

• As the Digital Marketing Manager, you will lead the charge to grow Ready®/’s online presence through digital advertising, paid social media, and new marketing channels
• Continue to support, refine, and amplify the Ready® Brand within target demographics
• Manage the creative development and execution of digital marketing initiatives to support business strategies
• Assist with the media planning and buying activities for all paid advertising campaigns including, but not limited to, paid social, retargeting, and video advertising
• Lead efforts in developing new digital marketing channels
• Leverage consumer insights to formulate and test new digital marketing initiatives to drive incremental profitable transactions both in-store and online
• Analyze performance and attribution of digital marketing channels and make recommendations for media performance optimizations and audience segmentation testing
• Instill strong leadership and build a culture of digital creativity and consumer-focus in the marketing department and beyond Qualifications:
• BS/BA degree in Marketing or Advertising
• 5+ years of digital marketing experience in an agency or corporate marketing department
• 5+ years' experience in both strategic planning and managing media planning/buying initiatives
• 5+ years' experience managing digital marketing campaigns including programmatic advertising, paid social, and retargeting
• Proven leadership and managerial capabilities
• Highly refined analytical and project management skills
• The ability to analyze data and leverage those insights into actionable initiatives which can be optimized to exceed KPI targets
• Proven ability to work with digital creative teams to develop compelling and effective advertising
• Experience collaborating with and leading project teams in an office environment

We posted this position about a year or so ago and never moved forward with interviews. If you applied previously and still have interest, please send your resume to this post ASAP as we are moving quickly to fill this role.