Hotel Director of Sales

Job description

Director of Sales & Marketing Residence Inn by Marriott Boston Burlington

Director of Sales & Marketing Position Summary

Director of Sales is responsible for the overall operations of sales and marketing. Emphasis is on attaining the hotel goals of maximum revenue and profit while providing the guest with the highest level of quality service. The development and implementation of the total sales effort of the hotel, including securing new accounts, maintaining existing accounts, and executing sales and marketing strategies. Responsible for creating and managing budget, forecast and execution of revenue strategy. Generates a high profile and quality perception in the market place. Lead the sales effort and team.

The position reports to the General Manager and Regional Director of Sales

Essential Functions

• Sales Strategy: Develop and execute a comprehensive sales and revenue strategy to achieve and exceed sales goals.
• Prospecting and Client Relationship Management: Proactive prospecting to identify new business and shift business to hotel. Cultivate and maintain strong relationships with current long standing corporate clients, event planners and other key partners.
• Meeting Space Sales: Promote, sell and detail the two high demand meeting rooms on site. Effectively gather, document and communicate details of event utilizing Delphi.
• Lead Management: Respond to incoming leads through Marriott One Source, Cvent and other avenues in a timely manner.
• Team Leadership: Lead, mentor and motivate the sales team to consistently meet and exceed individual and team sales goals
• Revenue Management and Market Analysis: Stay up-to-date with market trends, competitor activities and customer feedback to identify opportunities and threats in the market. Participate in weekly Revenue Management calls and lead the hotel in daily revenue decision in line with revenue strategy.
• Social Media: Maintain and grow social media presence
• Sales Forecasting: Accurately forecast revenue and prepare annual and monthly sales reports for the executive team.
• Marketing Collaboration: Collaborate with the marketing team to create and implement marketing campaigns and promotions to drive sales.
• Budget Management: Develop and manage top line revenue budget for hotel in partnership with General Manager.
• Reports and Revenue Analysis: Complete weekly, monthly, and quarterly reports accurately and on deadline. Utilize ProfitSword and Delphi for reporting. Familiarity and ability to utilize and analysis STR Report, Demand360, AgencyDemand, OTA Insight and other industry reports.

What it takes to be a Director of Sales:

• Minimum of 5 years hotel sales experience
• Major hotel brand experience strongly preferred
• Market knowledge strongly preferred
• Knowledge of Delphi, ProfitSword, Marriott systems including Fosse, Marsha and One Yield preferred
• Proficient in Microsoft Word, Office, Internet
• Well organized and detail oriented
• Display initiative, perseverance and analytical skills
• Effective communication
• Professional and ethical
• Excellent customer service skills
• Quick learner and hard worker
• Team player and ability to get along with others
• Available to meet guests which may include weekends
• Ability to read, write and speak English, with excellent grammar and communication skills (written and verbal)