Affiliate Marketing Manager
Edelman Financial Engines
Concord, NC
Affiliate Marketing Manager
Edelman Financial Engines
Concord, NC
- Medical , Dental , Retirement
- Full-Time
Job Description
Company Info
Job Description
Affiliate Marketing Manager
At Edelman Financial Engines (EFE), we believe everyone deserves to move their financial life forward!
We know that assets have the power to fund goals. Those numbers represent individual lifetimes filled with hard work and dreams for our clients and generations to follow. Our clients trust us to guide them forward with compassion, integrity, and invention. We uphold that same standard of respect and dedication for clients and colleagues alike.
Founded on the idea that financial education is a fundamental right for everyone, Edelman Financial Engines continues to grow and challenge the status quo. We’re moving forward, together. If our passionate dedication inspires you, we invite you to consider joining our team.
The Affiliate Marketing Manager is a critical member of the Acquisition team and is responsible for driving channel growth through the development, optimization, and ongoing management of Edelman Financial Engine’s affiliate channel. The individual in this role must be results-oriented and passionate about driving growth through continuous testing and demonstrating full-funnel data.
Responsibilities:- Lead management and ongoing optimization of Edelman Financial Engine’s affiliate channel; aligning optimization against key leading and lagging metrics.
- Daily optimizations with affiliates based on lead quality and LTV metrics.
- Leadership in cross-functional squad sprints crafted to improve affiliate performance and drive experience efficiency through the channel.
- Testing out alternative rates and lead generation models based on performance.
- Identify and onboard affiliates; serve as the primary point of contact for daily optimizations.
- Structuring and negotiating terms for different lead generation partnership; partnering with Finance and Procurement on terms and lead generation models
- Facilitating data connection and structure with technology team
- Onboarding and training client-facing teams on new partnership
- Map out affiliate journey experience, partnering with insights, product and optimization team to craft and test alternative experiences.
- Partner with marketing analytics and internal optimization team to identify, prioritize and implement tests crafted to continuously optimize and improve the affiliate funnel.
- Find opportunities to build compelling and differentiated content and offers across affiliate network; partner with internal creative team and Integrated Marketing to execute.
- Analyze and report on affiliate performance; partner with finance and analytics team to supervise performance against LTV and benchmarking metrics.
- Stay current on industry trends and standard methodologies in affiliate marketing.
- 7+ years of confirmed experience in performance marketing and affiliate management (partner, aggregator).
- Proven record of growing digital marketing channels and leading against performance critical metrics.
- Analytical and committed; can connect performance with activities.
- Excellent communicator with the demonstrated ability to communicate strategy across a cross-functional team and to negotiate with partners.
- Flexible, self-motivated, performance-focused and can act to optimize and troubleshoot performance issues as soon as they occur.
Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $105,200 - $140,000. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, dental and other wellness plans, and 401(k) contributions.
Your recruiter can share more about the specific benefits eligible for this role during the hiring process.
About Edelman Financial EnginesSince 1986, Edelman Financial Engines has been committed to always acting in the best interests of our clients. We were founded on the belief that all investors – not just the wealthy – deserve access to personal, comprehensive financial planning and investment advice. Today, we are America’s top independent financial planning and investment advisory firm, recognized by Barron's1 with 145+ offices2 across the country and entrusted by 1.3 million clients to manage more than $245 billion in assets.3
Our unique approach to serving clients combines our advanced methodology and proprietary technology with the attention of a dedicated personal financial planner. Every client’s situation and goals are unique, and the powerful fusion of high-tech and high touch allows Edelman Financial Engines to deliver the personal plan and financial confidence that everyone deserves.
For more information, please visit EdelmanFinancialEngines.com.
© 2023 Edelman Financial Engines, LLC. Edelman Financial Engines® is a registered trademark of Edelman Financial Engines, LLC. All advisory services provided by Financial Engines Advisors L.L.C., a federally registered investment advisor. Results are not guaranteed. See EdelmanFinancialEngines.com/patent-information for patent information. AM2789819
For California residents, please see the link for the Privacy Notice for Candidates. California law requires that we provide you this notice about the collection and use of your personal information. Please read it carefully.
Edelman Financial Engines encourages success based on our individual merits and abilities without regard to race, color, religion, creed, sex, gender identity or expression, sexual orientation, pregnancy; marital, domestic partner or civil union status; national origin, citizenship, ancestry, ethnic heritage, genetic information, age, legally recognized disability, military service or veteran status.
Accommodations are modifications or adjustments to the hiring process that would enable you to fully participate in that process. If you need assistance to accommodate a disability, you may request one at any time by either contacting your recruiter or HRQ@EdelmanFinancialEngines.com.
1 The Barron’s 2023 Top 100 RIA Firms list, an eight-year annual ranking of independent advisory firms, is qualitative and quantitative, including assets managed by the firms, technology spending, staff diversity, succession planning and other metrics. Firms elect to participate but do not pay to be included in the ranking. Investor experience and returns are not considered.
2 Edelman Financial Engines data, as of Dec. 31, 2022.
3 Edelman Financial Engines data, as of Sep. 30, 2023.
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