Marketing Specialist

Position Summary: The Marketing Specialist will play a key role in serving at the front lines of all marketing efforts. This role requires someone with a knack for social media engagement and a strong, charismatic personality who exceeds at all forms of written and verbal communication. The ideal candidate is a self-starter, has a creative mindset and enjoys bringing to life unique ideas.

Responsibilities:

· Work directly with the CCO and all company leadership to ensure Beemac’s branding and values are strategically promoted to all company Customers, Carriers and the Communities we serve.

· Manage all company social media profiles including LinkedIn, Facebook, Instagram, TikTok, and Twitter.

· Produce original content for all company advertising, social media, and marketing campaigns.

· Design digital marketing collateral and all print materials (i.e., PowerPoints, one-pagers, fliers, etc.).

· Use your personality to be “the face” of Beemac by creating organic and impromptu media content on a frequent basis (live and recorded).

· Create bi-weekly blog posts to increase search engine optimization.

· Use professional networking sites and job boards (i.e., LinkedIn, Google, Glassdoor) to promote all open positions while monitoring and responding to company/employee reviews.

· Oversee design and content updates for company website.

· Produce and manage all projects with video production team.

· Create and disperse monthly newsletters and company announcements.

· Support the sales team with promotion of internal sales contests and employee achievements.

· Help oversee, plan and promote company social events for all offices including taking a leadership role on the Social Committee.

· Utilize tools like Google Analytics to gain insights regarding website traffic and marketing campaign performance.

· Research competitor employment branding techniques.

· Other assignments or administrative duties may be assigned.

Qualifications:

· A Bachelor’s degree in Marketing, Public Relations, Communications, or related field preferred.

· 1-3 years of professional experience focused on corporate marketing and social media engagement is required.

· Must be willing to produce a short, unique and original presentation during the hiring process.

· Must be outgoing and possess a dynamic personality.

· Must be able to thrive in a creative role and enjoy producing original content.

· Must be comfortable being in front of and behind the camera.

· Must be tech savvy including extensive knowledge of various computer programs and social media sites.

· Excellent inter-personal relationship skills and ability to work with individuals of all levels.

· Outstanding time management skills.

· Excellent written and verbal communication skills.

· Passion for marketing, data analysis and achieving measurable results.

· Detail-oriented, organized and can work independently and as part of a team.

· Available to report to both Beaver, PA and Pittsburgh, PA offices (or any of Beemac’s office locations as needed).

· Experience with Canva preferred.

· Experience with Google Analytics, or similar platform, preferred.

· Experience with Photoshop and digital editing preferred.

The Many Benefits of Beemac:

· Competitive base salary (commensurate with experience)

· 401(k) program plus company matching.

· Paid Time Off and 8 Paid Vacation Holidays.

· Health/Dental/Vision coverage.

· Focused career development.

· Some remote potential once acclimated to the role.

Beemac Accomplishments & Company Awards:

· Top 500 Largest For-Hire Carriers by Freight Waves 2023.

· Ranked 60th Top Freight Brokerage Firms in the U.S. by Transport Topics 2023.

· Ranked in the "Top 10" Flatbed/Heavy Specialized Carrier in the U.S. by Transport Topics 2023.

· Named in the 2023 Pittsburgh Business Times “Fast 50.”

· Named a winner of the Pittsburgh Post-Gazette’s “Top Workplaces 2023” Award.

· Ranked No. 2972 on the Inc. 5000 list 2023.