Marketing Manager

Marketing Manager

Reports to: Chief Operating Officer

Position Summary: The Marketing Manager will be responsible for developing and implementing the internal and external marketing and communications strategies for programs, events, classes, public relations, and more as assigned. They will create branded materials and graphics in print and digital areas as needed. They will be responsible for updating website content, managing social media accounts, generating e-newsletters, producing flyers and advertisements, and photography needs. The Marketing Manager will support marketing consultants and act as the WheatonArts representative for media inquiries, networking events, and community events.  

Primary Duties/Responsibilities:

• Develop, implement, and measure the success of comprehensive marketing, communications, and public relations strategies that enhance the image and position of WheatonArts for multiple target audiences. 

• Provide desired images and relevant communication to all constituencies, media outlets, and organizational partners to support the articulation of WheatonArts' story.

• Website Administrator: Facilitate website updates and improvements and link classes to the e-commerce site.

• Responsible for editorial direction, design, production, and distribution of all WA publications.

• Write and edit all provided text/copy to flow from one collective voice. 

• Ensure that the design and production of all printed and digital outreach materials reinforce the WheatonArts Brand and collective voice. 

• Photograph merchandise, events, artwork, and facilities for both editorial and graphic design purposes. 

• Use Adobe Suite to edit photos or videos for print or web usage.

• Manage Social Media connections, messages, and online communities.

• Coordinate with WA departments to create and post social media content.

• Generate media interest in WheatonArts by pitching articles, contacting journalists, building relationships with partners and media specialists, etc. 

• Support the Executive Director and other development staff in the development of resources, fundraising events, grant reporting, and community partnerships.

• Represent WheatonArts at local and regional community events and with the media.

• Coordinate and create e-news campaigns for WA special events, classes, programs, and the Museum Stores. 

• Report as needed from various systems, including Google Analytics, Social Media Analytics, email outreach, etc.

• Help hire and oversee Social Media Interns, Information Booth and Photography Volunteers, and Marketing Assistant tasks and training. 

• Keep up-to-date on the latest marketing trends and social media changes through conferences, articles, and webinars, as well as audience behaviors, to make insightful recommendations and marketing decisions. 

• Other special projects as assigned.

Qualifications Required:

• Demonstrated skills, knowledge, and experience in the design and execution of marketing, communications, and public relations activities.

• Strong oral and written communication skills, aesthetic design, and attention to detail.

• Strong creative, strategic, analytical, organizational, and computer skills.

• Experience developing and managing advertising budgets and print costs. 

• Successful background in writing press releases and negotiating with media outlets. 

• Experience designing printed materials and digital publications.

• Working knowledge and understanding of Google Analytics, Google Drive, WordPress, Adobe Suite, Microsoft Suite, and Social Media platforms. 

• Ability to manage multiple projects with tight deadlines at a time.

• Salesforce and HTML coding experience preferred.

• Ability to work both independently and as part of a team. 

• A minimum of 5 years experience in marketing, communications, or public relations with demonstrated success, preferably in the not-for-profit sector. 

• Bachelor's degree in journalism, marketing, public relations, or graphic design preferred. Graduate degree in a related field is desirable.

Benefits: 

• Health Benefits

• 403B Plan 

• 20% employee discount in the museum stores, and classes.

• Flexible hybrid working hours.

• Vacation, Holidays and Personal Time