Conversion Rate Optimization Specialist, Hybrid

This is a hybrid position working three days in the office in Carrollton, Texas.

Are you passionate about leveraging data to drive business growth? Do you thrive in a dynamic, collaborative environment? We're seeking a Conversion Rate Optimization Specialist who is not only highly motivated and analytically minded but also eager to make a strategic impact. As a key player in our team, you'll spearhead initiatives aimed at enhancing site performance and improving the customer journey through data-driven strategies. Your responsibilities will include implementing A/B tests, analyzing site performance metrics, and managing the ticketing process for website improvements. Collaborating cross-functionally, you'll have the opportunity to optimize site conversion and drive growth for both leatherology.com and coverstore.com. If you're ready to take on this exciting challenge, we want to hear from you!

Duties and responsibilities

   Website Analytics

• Monitor and measure site usability and effectiveness while turning data into actionable recommendations
• Provide insights and recommendations on site performance, user behavior and conversion rate optimization to improve the customer journey on both brand sites
• Support Sr. Lead Product Manager with implementation and maintenance of tracking, event tagging and analytics to better understand customer journey and inform data-driven optimization opportunities
• Ensure integrity and reliability of data by regularly monitoring data collection via tag management systems and website analytics tools

   
    Website Testing & Bug Resolution

• Regularly test and optimize site performance based on pre-determined testing schedule
• Adhere to a/b testing processes and methodologies. Report findings to stakeholder to make further recommendations
• Partner on site development and bug fixes with back-end and front-end developers. Set an extremely high bar for quality and minimize site disruptions and negative customer experiences
• Research competitors and stay up to date on digital trends via regular competitive analysis

 
     Project & Task Management

• Assist Sr. Lead Product Manager in gathering business requirements, budgeting and designing solutions for large-scale projects
• Work closely with graphics to build wireframes and thorough functional specs as needed. Ensure proposed enhancements are fully documented prior to submitting to IT.
• Manage QA and ticketing process for website enhancements, auditing with great attention to detail, accuracy, and consistency
• Act as primary point and liaise between Merchandising, Marketing and IT teams to project manage website enhancements and updates
• Communicate all updates, including new features, improvements and deprecated systems / processes to all necessary stakeholders
• Serve as subject matter expert and be available to consult and troubleshoot issues that may arise after launch

Qualifications

    Required:

• Bachelor’s degree and 3+ years relevant experience in digital product, project management or business analytics role in the ecommerce industry
• Analytical with strong interest in customer behavior
• Experience implementing retail UI/UX best practices and mobile-first, responsive design
• Solid understanding and passion for a/b testing, UI and what makes for a great online shopping experience
• Experience with any of the following:  Google Analytics, Google Tag Manager, Optimizely, VWO, Shopify, Magento, and HTML

    Preferred:

• Curiosity and drive excited about working for a constant growth entrepreneurial company
• A self-starter
• Ability to thrive in a fast-paced environment where deadlines and priorities may change
• A do-whatever-it-takes attitude
• Must be local to the Dallas-Fort Worth area

Employee Benefits

• Medical, Dental and Vision Benefits through BCBS
• Paid PTO and Company Holidays
• 401(k) Plan with a Company Match
• Employee Discount on Coverstore and Leatherology Merchandise
• Generous New Parent Leave Benefits
• Casual Dress Code
• Employee Team Building and Social Events
• Charitable Giving Company Match
• Employee Referral Bonus Program

About the Business
DC International is a vertically integrated ecommerce company and home to two fast-growing direct-to-consumer brands: Coverstore and Leatherology. What does it mean to be a vertically integrated company? It means working alongside a diverse team of creators, marketers, analysts, developers, designers, and innovators. It means overseeing the complete, end-to-end product lifecycle. With our headquarters in Carrollton, Texas, and a wholly owned manufacturing facility in Asia, DC International is uniquely positioned to create a great customer experience from start to finish.

Since 2005, our mission has been simple: to bring customers products that matter. We do this by marrying timeless design, innovative technology, and an unwavering commitment to quality. Over the last 15+ years, we have grown from a small family business into one of the industry’s leaders in product excellence and superior service. Despite our success, we never forget our humble beginnings and the customer-first values upon which we were founded.
 

DC International, Inc. is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, sex, religion, age or disability in employment or the provision of services.

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