Digital Media Specialist - Paid Social/Facebook Ads

This position is available remote or hybrid in our Des Moines office.  

CURIOUS, AUTHENTIC AND PASSIONATE. We’re an eclectic mix of talented, hardworking, Iowa-nice folks who thrive on tackling new challenges with strategic, data-driven approaches that break through the clutter and generate success for our clients.

We’re always looking for a better way—and that includes looking for talented people who share the same commitment. The Digital Media Specialist works with cross-functional teams to develop strategy, execute campaigns, and report insights on social platforms for a variety of clients. 

Duties and Responsibilities

• Responsible for execution of paid social media campaigns. ongoing optimization and reporting across multiple paid social platforms.
• Determine best strategy and campaign objectives to achieve Key Performance Indicators (KPI’s) based on unique campaign goals.
• Ensure continuous campaign improvement through testing and optimization, capturing and analyzing the appropriate digital data/metrics.
• Document campaign performance metrics and present findings to clients on calls or in-person.
• Proactively monitor digital marketing trends to provide innovative solutions and new opportunities for clients.
• Troubleshoot campaign and platform issues with internal team and vendor representatives.
• Support new business development with relevant research and recommendations.
• Expand learning and continue professional development with workshops, webinars, industry certifications, etc.
• Build strong relationships internally and externally through a collaborative style, being solutions-oriented and forward focused.
• Serve as a positive role model by representing SA’s desired culture of respectful collaboration.

Knowledge

• Understands how paid social media drives results within an integrated media campaign
• Experience creating and monitoring paid social campaigns on various social platforms:
  • Facebook, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, Twitter
• ​​​​​​​Experience accessing reports and reviewing performance metrics on various social platforms:  Facebook, Instagram, Snapchat, TikTok, Pinterest, LinkedIn, Twitter

Skills

• Strong communication skills to effectively collaborate and build relationships both internally and externally.
• Self-starter with strong organizational, problem-solving, analytical, and listening skills.
• Strong attention to detail with a desire to deliver quality work.
• Must be able to manage time effectively in a fast-paced, deadline driven environment.

Education 
Bachelor's Degree in Marketing, Advertising or other related field required. 

​​​​​​​Minimum Salary Range$45,000.00

Maximum Salary Range

$70,000.00

Note: Starting pay will be based on a number of factors and commensurate with qualifications & experience.

Benefits
Our benefits program offers a variety of perks, benefits, and options to help employees maintain their physical, mental, emotional, and financial health; support work-life balance; and contribute to their community in meaningful ways. 

 

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