Performance Marketing Specialist

Overview of the Position:

The Performance Marketing Specialist manages high quality campaigns, and activities across the business’s online platforms to drive revenue, user acquisition and brand awareness. You are expected to manage projects that are powered by data and leverage real-time insights to keep tweaking campaigns. You ensure successful execution and optimization for key traffic KPIs via paid, organic & owned media channels. You have exceptional analytical skills and demonstrates a fluency in metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels to identify area to improve performance.

About United Training:

United Training is a top-five industry provider of training and professional development services. Our goal is to be the number one and we need people like you to make that happen.

We have an opportunity to add to our marketing organization and are looking for people with amazing talent.

Details of the Position:

Campaign Optimization:

• Help build and manage campaigns across a variety of digital channels, working collaboratively with cross functional teams to support creative development
• Determine key metrics, constantly reduce operational costs, and measure the success of performance strategies
• Conduct research and analysis to optimize targeting and segmentation

• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient cost-effective user actions
• Develop and manage digital acquisition and remarketing campaigns
• Use a process of testing to prove hypotheses and recommend performance optimizations

Reporting and Analytics:

• Develop reports on the performance of programs and campaigns as well as recommendations for strategies and new approaches

• Communicate weekly updates, progress reports, timelines, and results
• Work closely with the management to share funnel conversion improvement ideas, feedback & present results

Preferred Experience:

• Minimum of two-years marketing experience.
• Candidates without marketing experience may be considered.

Skills and Abilities:

• Demonstration of traits related to being self-motivated and driven.
• Self-awareness and a high level of emotional intelligence.
• Data-driven and highly analytical.
• Good communication skills.
• Team player.
• Energetic.

Benefits:

• Health, Dental, Vision, Life Insurance
• Short-Term and Long-Term Disability Insurance
• Supplemental Accident and Illness Insurance
• Accrued Paid Time Off, that grows with tenure
• 401(k)
• Complimentary technical training for you and your
  immediate family

Compensation:

This is a salaried position; pay is competitive and based on your applicable experience.