Content Marketing Associate

About G2 Capital Advisors  

G2 Capital Advisors (www.g2cap.com) is a multi-product and sector-focused investment bank and restructuring firm. G2 was formed on the premise that lower middle market advisory firms could do more to help clients navigate operational or financial challenges and the complexity of M&A or capital markets transactions. G2 is not your typical investment bank or restructuring firm: we are a group of former business operators with unique industry experience and financial advisory bankers who help our clients achieve their strategic and financial goals. We are always searching for entrepreneurial, talented, driven, and intellectually curious team members to join our team in achieving success for our clients.  

About the Role: 

G2 is hiring a Content Marketing Associate. In this role, you will report to the Head of Marketing and work closely with our industry and product teams to produce a wide range of content. This is a great chance to join a dynamic team at a growth-minded firm! Candidates should have a deep understanding of digital marketing channels (direct email, website, social, etc.) and use of content types (long vs. short form, written vs. audio/visual, etc.) to optimize audience engagement and drive lead generation.  

We are not your typical investment bank. The G2 team is made up of former C-level owners and operators who intimately understand the complexities of running a business! We pride ourselves on meeting our clients where they are, listening to their needs, developing creative solutions, and partnering to achieve success together. 

What You’ll Do: 

• Produce high-quality written and visual content including ideation, drafting, editing, and distribution across various platforms to drive thought leadership, lead generation, brand awareness and business development. 

• Focus areas include short and long-form white papers, email, industry newsletters, survey reports, blog & social posts, PPC ad campaigns, SEO optimization, infographics, videos, podcasts, etc. 

• Support the development and execution of the content marketing strategy and collaborate with cross-functional teams to identify content needs across channels. 

• Interact with internal stakeholders, including product and industry team leaders, to gather information and data for creation of intentional content to support go-to-market strategies.  

• Manage the targeted distribution of deliverables to specific audiences or market segments across a variety of digital marketing channels.  
• Stay on top of industry trends, market dynamics, and competitor activities to position the company as a leader.  
• Track omnichannel KPIs and analyze metrics in real-time to measure effectiveness and inform G2’s content strategy. 

What We Look For: 

• 5-7 years in communications, marketing or journalism.  

• Investment Banking / M&A exposure a plus. 
• Consulting/Marketing Agency experience supporting clients in financial services a plus.  

• Exceptional writing and editing skills with the ability to simplify complex topics for a diverse audience.  
• Strong understanding of SEO best practices and content funnel performance analytics. 
• Experience leading projects for senior leadership, maintaining deadlines and balancing multiple fast-paced projects. 
• Experience monitoring and reporting on performance metrics and making data-driven suggestions to amplify content reach and generate targeted leads.  
• Experience with Google Analytics, LI Campaign Manager, WordPress, SEMrush (or similar) Salesforce, SEO, UX.  

Location: Boston, MA  
Workplace Model: At the time of this posting, G2 currently operates in a hybrid model with 3 days required in the office. These in-office requirements may be adjusted based on the needs of the business.