Marketing and Advertising Manager

BACKGROUND

Universal Compressed Air (UCA) is a small, privately-owned and thriving high-technology business in the Lehigh Valley, focused on Compressed Air Systems (CAS) for industry. UCA engineers, constructs, operates, and manages CAS for a variety of industrial applications.

POSITION SUMMARY

The Marketing and Advertising Manager will be a key part of the Business Operations Team that is responsible for analyzing and growing the company marketing strategy, web design and website maintenance, digital and social media, press releases, developing advertising and marketing materials, and customer proposals. You will be a key Team Member in the development and implementation of the strategic marketing direction and you will own and champion the marketing and advertising campaigns from creation through execution.

To fulfill the requirements of the position the incumbent must develop close working relationships and work collaboratively with UCA leadership, Engineering and Technology Manager, Project Managers, Project Engineers, Engineering, Procurement and Commercial Team, Customers, Suppliers, Service Providers and Contractors.

The major challenge of the position is to achieve success through working with a diverse team, developing and maintaining a close working relationship with vendors, Key Partners, and Customers to build and execute successful marketing campaigns.

PRINCIPAL ACCOUNTABILITIES

Ø Prepare marketing plans and strategies to promote company’s products.

Ø Analyze existing and potential markets to gather key data for the marketing plan.

Ø Prepare effective proposals, presentations, demonstrations, and sales tools on market opportunities.

Ø Communicate effectively with the sales force on go-to-market strategies.

Ø Work with internal teams to achieve targeted business goals.

Ø Look for improvements to the website design, keeping things current and innovative, and perform general website and IP upkeep.

Ø Execute digital media campaigns and gather data analytics

Ø Manage social media channels and perform related marketing activities.

Ø Write and publish company announcements and press releases.

Ø Develop and customize innovative marketing solutions to increase customer satisfaction and build long-term, trusting relationships within target Customers and markets.

Ø Work with the Business Operations team to develop proposals for customers.

JOB REQUIREMENTS

Ø Excellent written and verbal communication skills.

Ø Excellent organizational and time management skills.

Ø Proficient in Microsoft Office Suite and marketing-related software programs.

Ø Proficient with social media channels, SEO, and website design/maintenance

Ø Ability and willingness to travel up to 10%.

Ø Bachelor’s Degree in Marketing or Advertising.

Ø 3 to 4 years or more work experience in a marketing role.

Ø Knowledge of compressed air systems is a plus.

OTHER REQUIREMENTS

Ø Pre-Employment Screening: Candidate must be able to pass pre-employment background checks, which includes pre-employment drug screening, per UCA Corporate policies and procedures.

Ø Language and Communication Skills: Ability to effectively present information and respond to questions from other associates, managers and Customers. Ability to read, analyze, and interpret general technical materials.

Ø Mathematical Skills: Ability to calculate figures and amounts such as discounts, proportions, and percentages. Ability to apply basic math concepts.

Ø Reasoning Ability: Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in oral, written, diagram or schedule form.

Ø Physical Requirements:

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at times.

COMPENSATION & BENEFITS

Ø Competitive compensation

Ø 401K with match

Ø Medical & Dental

Ø PTO and paid holidays

Ø Flexible spending account